Matilda Adams, PhD
LECTURER
CollegeCOLLEGE OF HUMANITIES
School / InstituteUNIV. OF GHANA BUSINESS SCHOOL
DepartmentDEPARTMENT OF MARKETING AND CUSTOMER MANAGEMENT
Publication activity
Publication statistics
Publications
16 matching publications
| Publication | Year | Journal | Thematic area | Citations |
|---|---|---|---|---|
| Social media resources and export performance: the role of trust and commitment MA Mahmoud, M Adams, A Abubakari, NO Commey, ANA Kastner |
2020 | International Marketing Review 37 (2), 273-297, 2020 | Social Sciences | 89 |
| Achieving university libraries user loyalty through user satisfaction: the role of service quality KK Twum, M Adams, S Budu, RAA Budu |
2022 | Journal of Marketing for Higher Education 32 (1), 54-72, 2022 | Social Sciences | 83 |
| Using theory in social marketing to predict waste disposal behaviour among households in Ghana EY Tweneboah-Koduah, M Adams, KM Nyarku |
2020 | Journal of African Business 21 (1), 62-77, 2020 | Social Sciences | 62 |
| “Mind the gap”: to succeed in marketing politics, think of social media innovation PA Anim, FO Asiedu, M Adams, G Acheampong, E Boakye |
2019 | Journal of Consumer Marketing 36 (6), 806-817, 2019 | Social Sciences | 42 |
| Sustainable digital marketing practices and consumer brand engagement–a brand reputation mediation investigation R Odoom, PT Odoom, PY Amu, M Adams |
2025 | Journal of Strategic Marketing 33 (2), 254-270, 2025 | Social Sciences | 34 |
| The role of theories in social marketing in predicting physical activity behavior among the youth EY Tweneboah-Koduah, M Adams, G Acheampong |
2019 | Journal of Social Marketing 9 (4), 398-417, 2019 | Social Sciences | 32 |
| Using motivation, opportunity, and ability model in social marketing to predict “Galamsey” behavior in Ghana EY Tweneboah-Koduah, VE Mann, M Adams |
2020 | Social Marketing Quarterly 26 (1), 28-46, 2020 | Social Sciences | 30 |
| Market orientation, innovation and business performance: insight from womenpreneurs in the fashion industry in Ghana PA Anim, GC Agbemabiese, G Acheampong, M Adams, E Boakye |
2018 | Journal of Creativity and Business Innovation 4, 2018 | Social Sciences | 28 |
| The effect of green perceived values on urban homeowners’ greening intention: the mediating role of green attitude M Adams, EY Tweneboah-Koduah, SM Braimah, R Odoom |
2025 | Marketing Intelligence & Planning 43 (2), 374-392, 2025 | Social Sciences | 11 |
| Understanding flooding events in Ghana: a social marketing and self-determination theory perspective EY Tweneboah-Koduah, M Adams, MN Amoakoh, SM Braimah |
2022 | Journal of Social Marketing 12 (4), 534-555, 2022 | Social Sciences | 7 |
| Patient engagement and customer loyalty: the role of value co-creation in healthcare service delivery EY Tweneboah-Koduah, R Odoom, M Adams, A Annane-McCarthy |
2024 | International Journal of Services and Operations Management 48 (3), 424-444, 2024 | Social Sciences | 4 |
| Market orientation, innovation and business performance: Insight from womenpreneurs in the fashion industry in Ghana market orientation P Amfo, G Cudjoe, G Acheampong, M Adams, E Boakye |
2018 | Journal of Creativity and Business Innovation 4, 2018 | Social Sciences | 4 |
| Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana: an integrative social marketing approach IS Coffie, EY Tweneboah-Koduah, M Adams, VE Mann |
2025 | Journal of Social Marketing 15 (2-3), 245-262, 2025 | Social Sciences | 3 |
| The Health Belief Model in Social Marketing Interventions on Hepatitis B Preventive Behaviour in Ghana M Adams |
2017 | University of Ghana, 2017 | Social Sciences | 2 |
| Sustainable Consumption: The Role of Behavioral Change Strategies EY Tweneboah-Koduah, M Adams, VE Mann |
2026 | Contemporary Marketing Practices in Africa, Volume 2: Ethical and …, 2026 | Social Sciences | 0 |
| Ghana’s Relations with The Commonwealth of Nations Under the Fourth Republic M Adams |
2021 | University of Ghana, 2021 | Social Sciences | 0 |