Mahama Braimah
ASSOCIATE PROFESSOR
CollegeCOLLEGE OF HUMANITIES
School / InstituteUNIV. OF GHANA BUSINESS SCHOOL
DepartmentDEPARTMENT OF MARKETING AND CUSTOMER MANAGEMENT
MarketingService MarketingStrategyEntrepreneurshipTourism and Hospitality
Publication activity
Publication statistics
Publications
42 matching publications
| Publication | Year | Journal | Thematic area | Citations |
|---|---|---|---|---|
| Export orientation and export performance: the role of marketing capabilities and brand orientation JA Andoh, B Narteh, C Blankson, M Braimah |
2018 | Proceedings of the 2018 Annual Conference of the Emerging Markets Conference …, 2018 | Social Sciences | 4 |
| Minimising display advertising avoidance on social media platforms-the role of exposure condition, personalisation, and personality traits PT Odoom, R Odoom, SM Braimah |
2025 | International Journal of Electronic Marketing and Retailing 16 (1), 104-132, 2025 | Social Sciences | 3 |
| Branding Ghana as a tourism destination: an exploratory study M Braimah, NY Kesse, C Bulley |
2012 | African Business and Development in a Changing Global Political Economy …, 2012 | Social Sciences | 3 |
| The Role of Social Media as a Promotional Tool for SMEs in Ghana K Mensah, SM Braimah, A Gideon, Z Bukari |
2024 | Digital Transformation in African SMEs: Emerging Issues and Trends, 106-127, 2024 | Social Sciences | 2 |
| Segmenting the children’s market M Braimah, CA Bulley, JA Anore |
2017 | Young Consumer Behaviour: A Research Companion, 203, 2017 | Social Sciences | 2 |
| Towards large scale solar panel adoption: understanding the role of context-specific reasons A Abubakari, SM Braimah, EY Twenebuah-Koduah, G Acheampong |
2025 | Journal of Responsible Production and Consumption 2 (1), 424-448, 2025 | Social Sciences | 1 |
| Exploring the impact of social media and travel review websites on the decision-making process of international tourists TM Asabere, SL Boateng, SM Braimah |
2024 | Indonesian Journal of Tourism and Hospitality Management 3 (1), 75-90, 2024 | Social Sciences | 1 |
| Firm level communication and customer perception of service quality in the hotel industry in Ghana MM Braimah |
2002 | University of Ghana, 2002 | Social Sciences | 1 |
| Decolonial tourism storytelling: Dondology and ElderCrits in Ghana ENA Solomon, SM Braimah, G Awini, M Addai |
2026 | Annals of Tourism Research 120, 104266, 2026 | Social Sciences | 0 |
| Rethinking the Creative Economy: Addressing Barriers and Exploring Solutions in the Ghanaian Performing Arts Sector ENA Solomon, SM Braimah, G Awini, WK Dziewornu-Norvor |
2026 | — | Social Sciences | 0 |
| Beyond the Numbers: A Dialogical View on Revenge Tourism and Sustainable Development ENA Solomon, RE Hinson, SM Braimah |
2025 | International Conference on Sustainable Business and Entrepreneurship (ICSBE …, 2025 | Social Sciences | 0 |
| Exploring Community Engagement and Tourism Carrying Capacity in Transitioning Markets: Review, Cases, and Future Directions. ENA Solomon, SM Braimah, G Awini, EC Ocloo |
2025 | International Conference on Sustainable Business and Entrepreneurship (ICSBE …, 2025 | Social Sciences | 0 |
| Ethics in Marketing: The Quest for Equity, Diversity, and Inclusion CA Bulley, SM Braimah, V Achiriga |
2024 | Research Anthology on Business Law, Policy, and Social Responsibility, 652-673, 2024 | Social Sciences | 0 |
| The Nexus Between Digital Transformation and SME Performance: The Perspective of Developing Economies SM Braimah, MA Mahmoud, A Gideon, BK Owusu |
2024 | Digital Transformation in African SMEs: Emerging Issues and Trends, 16-29, 2024 | Social Sciences | 0 |
| Investigating the Determinants of Consumer Attachment to Third Places SM Braimah, CA Bulley |
2021 | African Journal of Management Research 28 (2), 70-70, 2021 | Social Sciences | 0 |
| Ethics, Neuromarketing and Marketing Research With Children M Braimah |
2018 | Ethics 9 (2), 2018 | Social Sciences | 0 |
| Structured Abstract: Understanding Service Quality Dimensions in Small Hotels M Braimah |
2017 | Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | Social Sciences | 0 |