Frank Akasreku, PhD
SENIOR LECTURER
CollegeCOLLEGE OF HUMANITIES
School / InstituteUNIV. OF GHANA BUSINESS SCHOOL
DepartmentDEPARTMENT OF MARKETING AND CUSTOMER MANAGEMENT
Digital marketingcorporate social responsibilityConsumer behaviourBrand managementtourism marketing
Publication activity
Publication statistics
Publications
8 matching publications
| Publication | Year | Journal | Thematic area | Citations |
|---|---|---|---|---|
| Examining the effect of brand coolness on communal brand connection and brand commitment: a mediation and moderation perspective FE Amenuvor, F Akasreku, KA Mensah |
2023 | Marketing Intelligence & Planning 41 (7), 903-922, 2023 | Social Sciences | 32 |
| Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople's grit FE Amenuvor, K Mensah, A Nkukpornu, H Boateng, F Akasreku, ... |
2023 | Marketing Intelligence & Planning 41 (3), 375-390, 2023 | Social Sciences | 19 |
| Socio-demographic, consumer and product related drivers of mobile payment use and reuse: four theories' explanations HI Duh, F Akasreku |
2024 | International Journal of Technology Marketing 18 (2), 137-161, 2024 | Social Sciences | 7 |
| Brand Equity, Website Quality and M-Commerce Adoption: An Extended Tam Study in the Apparel Industry F Akasreku, K Mensah, FE Amenuvor, SA Adingo, A Nkukpornu |
2023 | Current Journal of Applied Science and Technology 42 (26), 17-37, 2023 | Social Sciences | 6 |
| Using the theory of interpersonal behaviour to determine sustainable consumer behaviour in purchasing secondhand clothes in developing economies F Akasreku, K Mensah, FE Amenuvor, GA Oko-Adjei, SK Amoah |
2025 | SN Business & Economics 5 (11), 166, 2025 | Social Sciences | 5 |
| Examining the effect of brand experience on brand love and brand jealousy: Does Consumer-Brand identification play a role? EA Fortune, F Akasreku, K Mensah, RE Hinson |
2025 | African Journal of Business and Economic Research 20 (2), 373, 2025 | Social Sciences | 4 |
| The effect of product website quality on customer loyalty: the mediating effect of perceived value F Akasreku, FE Amenuvor, K Mensah |
2025 | Italian Journal of Marketing 2025 (4), 355-379, 2025 | Social Sciences | 0 |
| Examining Mobile Shopping Characteristics, Shopping Value and Continuous Use Intention F Akasreku, K Mensah, FE Amenuvor, R Hinson |
1900 | Shopping Value and Continuous Use Intention, 0 | Social Sciences | 0 |