Abena Animwaa Yeboah-Banin
ASSOCIATE PROFESSOR
CollegeCOLLEGE OF EDUCATION
School / InstituteSCH. OF INFO. & COMM. STUDIES
DepartmentDEPARTMENT OF COMMUNICATION STUDIES
Marketing communicationGender and CommunicationSocial MediaStrategic CommunicationCommunication Research Methodology
Publication activity
Publication statistics
Publications
45 matching publications
| Publication | Year | Journal | Thematic area | Citations |
|---|---|---|---|---|
| Multi-platform advertising strategies in the global marketplace KCC Yang |
2017 | IGI Global, 2017 | Social Sciences | 5 |
| The association between exposure to a radio campaign on nutrition and mothers’ nutrition-and health-related attitudes and minimal acceptable diet of children 6–36 months old: a … B Appiah, M Saaka, G Appiah, L Asamoah-Akuoko, E Samman, ... |
2024 | Public Health Nutrition 27 (1), e232, 2024 | Health Sciences | 2 |
| Audience Expectations of Advertising during the Covid-19 Pandemic: Evidence from an Approach–Avoidance Theory Study in Ghana AA Yeboah-Banin |
2021 | Communicatio 47 (4), 99-118, 2021 | Social Sciences | 2 |
| The African youth and communicative behaviours in digital spaces TD Adjin-Tettey, AA Yeboah-Banin |
2025 | Ghana Social Science Journal 22 (1), 1-5, 2025 | Social Sciences | 1 |
| Working conditions the Ghanaian media AA Yeboa-Banin, S Braimah |
2023 | The state of the Ghanaian media: Report, 47-59, 2023 | Social Sciences | 1 |
| Salesperson improvisation: an empirical examination of its consequences and boundaries AA Yeboah-Banin |
2016 | University of Leeds, 2016 | Social Sciences | 1 |
| Demographic context of Media and Information Literacy (MIL) skills among senior high school students in Ghana PED Ocloo, A Ayisi, AA Yeboah-Banin, A Oye |
2026 | Journal of Media Literacy Education 18 (2), 72-86, 2026 | Social Sciences | 0 |
| Fighting COVID-19 Vaccine Hesitancy in Africa A Yeboah-Banin, GK Muobom, AG Tietaah, J Ampomaah |
2025 | Health and Science Journalism in the Twenty-First Century: Emerging …, 2025 | Social Sciences | 0 |
| Health and Science Journalism in the Twenty-First Century: Emerging Practices during Crises DKA Adjei, G Appiah-Adjei, JA Baah, JN Blessing, J Brooks, S Burg, ... |
2025 | Bloomsbury Publishing USA, 2025 | Health Sciences | 0 |
| Using Akan Language to Persuade in Digital Spaces: An Analysis of the Demand and Supply YouTube Channel AA Yeboah-Banin, NSD Asante, M Etrue, RGA Thompson, CKI Appah, ... |
2024 | Marketing Communication in African Languages, 41-52, 2024 | Social Sciences | 0 |
| The State of the Ghanaian Media: Report: 2023 AA Yeboah-Banin |
2023 | Department of Communication Studies, School of Information and Communication …, 2023 | Social Sciences | 0 |
| Introduction to the Special Issue: Africa’s Digital Youth and Media and Information Literacy Competencies and Practices J Kwami, AA Yeboah-Banin |
2022 | Journal of Communications, Media and Society (JOCMAS) ISSN: 3134-5484 8 (1), 1-9, 2022 | Social Sciences | 0 |
| Sexual Harassment Guide For Media In Ghana And Gender Sensitive Code For Media Organisations AA Yeboah-Banin, I Fofoie |
2021 | Technical Report, 2021 | Social Sciences | 0 |
| COVID-19: An appraisal of its implications for advertising in Ghana AA Yeboah-Banin |
2020 | COVID-19: Multidisciplinary perspectives, 21-36, 2020 | Social Sciences | 0 |
| Maternal Dietary Intakes in the Third Trimester and Pregnancy Outcomes A Yeboah |
2020 | — | Health Sciences | 0 |
| Participation in online activation (#) campaigns: A look at the drivers in an African setting AA Yeboah-Banin, M Tsegah |
2018 | Legon Journal of the Humanities 29 (2), 308-336, 2018 | Social Sciences | 0 |
| Representations of Women in media (Traditional and Popular Arts). AA Yeboah-Banin |
2016 | Shakespeare lives in Ghana: Roles, Representations and Perceptions of Women …, 2016 | Social Sciences | 0 |
| Business success and tensions in the democratic space: The case of Ghana’s advertising industry AA Yeboah |
2014 | A critical appraisal of communication theory and practice in Ghana, 2014 | Social Sciences | 0 |
| 1 AND SARAH AKROFI-QUARCOO A GADZEKPO, AA YEBOAH-BANIN |
1900 | — | Social Sciences | 0 |
| African Journalism Studies GKM Tietaah, AA Yeboah-Banin, S Akrofi-Quarcoo, FY Sesenu |
1900 | — | Social Sciences | 0 |