Raphael Odoom, PhD
ASSOCIATE PROFESSOR
CollegeCOLLEGE OF HUMANITIES
School / InstituteUNIV. OF GHANA BUSINESS SCHOOL
DepartmentDEPARTMENT OF MARKETING AND CUSTOMER MANAGEMENT
Sustainable Digital MarketingEnterprise DevelopmentConsumer-Brand RelationshipSME Branding
Publication activity
Publication statistics
Publications
56 matching publications
| Publication | Year | Journal | Thematic area | Citations |
|---|---|---|---|---|
| The Moderating Role of Corporate Social Responsibility on the Relationship between Brand Image and Brand Loyalty: A Post-COVID-19 Perspective among Telecommunication Firms in Ghana PY Amu, R Odoom, I Mohammed, AA Salam |
2024 | Corporate Social Responsibility-A Global Perspective, 2024 | Social Sciences | 1 |
| Developing a formative framework of brand communities as an alternative strategy for marketing and public relations practitioners in emerging markets N Nutsugah, K Mensah, R Odoom |
2026 | Strategy & Leadership, 1-23, 2026 | Social Sciences | 0 |
| Self-determination theory and inertia in mHealth apps: drivers of continuous usage intentions DD Gli, R Odoom, JP Basewe Kosiba, H Boateng, DK Ahiabor, ... |
2026 | International Journal of Spa and Wellness 9 (1), 254-267, 2026 | Social Sciences | 0 |
| Service-Dominant Logic and the Technology Acceptance Model: A New Frontier for the Adoption of Clean Cooking Practices NM Abdulai, MA Mahmoud, R Odoom |
2026 | Contemporary Marketing Practices in Africa, Volume 1: Technological and …, 2026 | Social Sciences | 0 |
| Blockchain Application for Healthcare Data Management and Patient Experience A Ayarnah, K Mensah, R Odoom, N Nutsugah |
2024 | The Rise of Blockchain Applications in Customer Experience, 67-88, 2024 | Social Sciences | 0 |
| Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: An Abstract L Narh, MA Mahmoud, EY Tweneboah-Konduah, R Odoom |
2019 | Academy of Marketing Science World Marketing Congress, 261-262, 2019 | Social Sciences | 0 |