Mahama Braimah
ASSOCIATE PROFESSOR
CollegeCOLLEGE OF HUMANITIES
School / InstituteUNIV. OF GHANA BUSINESS SCHOOL
DepartmentDEPARTMENT OF MARKETING AND CUSTOMER MANAGEMENT
MarketingService MarketingStrategyEntrepreneurshipTourism and Hospitality
Publication activity
Publication statistics
Publications
42 matching publications
| Publication | Year | Journal | Thematic area | Citations |
|---|---|---|---|---|
| Relationship marketing and customer loyalty: Evidence from the Ghanaian luxury hotel industry B Narteh, GC Agbemabiese, P Kodua, M Braimah |
2013 | Journal of Hospitality Marketing & Management 22 (4), 407-436, 2013 | Social Sciences | 250 |
| Corporate reputation and retail bank selection: the moderating role of brand image B Narteh, M Braimah |
2020 | International Journal of Retail & Distribution Management 48 (2), 109-127, 2020 | Social Sciences | 110 |
| Customer relationship management and patient satisfaction and loyalty in selected hospitals in Ghana G Abekah-Nkrumah, M Yaa Antwi, SM Braimah, CG Ofori |
2021 | International Journal of Pharmaceutical and Healthcare Marketing 15 (2), 251-268, 2021 | Social Sciences | 99 |
| Key drivers of automobile brand choice in sub‐Saharan Africa: the case of Ghana B Narteh, R Odoom, M Braimah, S Buame |
2012 | Journal of Product & Brand Management 21 (7), 516-528, 2012 | Social Sciences | 85 |
| An exploratory study of the impact of green brand awareness on consumer purchase decisions in Ghana. M Braimah, EY Tweneboah-Koduah |
2011 | Journal of Marketing Development & Competitiveness 5 (7), 2011 | Social Sciences | 84 |
| Green brand awareness and customer purchase intention M Braimah |
2015 | Management Science Letters 5 (10), 895-902, 2015 | Social Sciences | 70 |
| Internal marketing and employee commitment in the hospitality industry M Braimah |
2016 | African Journal of Hospitality, Tourism and Leisure 5 (2), 1-22, 2016 | Social Sciences | 59 |
| Green perceived value and consumer attitudes in the light of the SDGs: a replication study from a developing economy S Mahama Braimah, GK Amoako, A Abubakari, GOA Ampong, KS Ofori |
2023 | Society and Business Review 18 (2), 345-362, 2023 | Social Sciences | 36 |
| Promoting tourism destinations through storytelling ENA Solomon, LK Adu-Debrah, SM Braimah |
2022 | Global perspectives on strategic storytelling in destination marketing, 117-135, 2022 | Social Sciences | 34 |
| Candle under a bushel: communicating environmental performance to improve firm performance FF Nutsugah, T Anning-Dorson, SM Braimah, EY Tweneboah-Koduah |
2021 | International Journal of Productivity and Performance Management 70 (8 …, 2021 | Social Sciences | 22 |
| Young consumer behaviour: A research companion A Gbadamosi |
2017 | Routledge, 2017 | Social Sciences | 22 |
| The role of corporate social responsibility in influencing brand loyalty: Evidence from the Ghanaian telecommunication industry P Kodua, P Mensah |
2017 | Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | Social Sciences | 19 |
| Patient satisfaction with the quality of care in Ghana’s health-care institutions: A disaggregated approach AA Abuosi, M Braimah |
2019 | International Journal of Pharmaceutical and Healthcare Marketing 13 (2), 160-170, 2019 | Health Sciences | 17 |
| Behavioral change communications on malaria prevention in Ghana EY Tweneboah-Koduah, M Braimah, PN Otuo |
2012 | Health Marketing Quarterly 29 (2), 130-145, 2012 | Health Sciences | 17 |
| Tourists satisfaction in destination selection determinants and revisit intentions; perspectives from Ghana SM Braimah, ENA Solomon, RE Hinson |
2024 | Cogent Social Sciences 10 (1), 2318864, 2024 | Social Sciences | 16 |
| Service brand avoidance in business-to-business relationships DS Otoo, R Odoom, SM Braimah |
2023 | Journal of Product & Brand Management 32 (1), 93-106, 2023 | Social Sciences | 16 |
| Ethics, neuromarketing and marketing research with children CA Bulley, M Braimah, FE Blankson |
2018 | International Journal of Customer Relationship Marketing and Management …, 2018 | Social Sciences | 15 |
| The effect of green perceived values on urban homeowners’ greening intention: the mediating role of green attitude M Adams, EY Tweneboah-Koduah, SM Braimah, R Odoom |
2025 | Marketing Intelligence & Planning 43 (2), 374-392, 2025 | Social Sciences | 11 |
| Exploring users’ continuance intention towards a peer-to-peer accommodation sharing platform KS Ofori, J Chai, O Adeola, A Abubakari, GOA Ampong, SM Braimah, ... |
2023 | Journal of Hospitality and Tourism Technology 14 (3), 330-346, 2023 | Social Sciences | 10 |
| Impact of demographic factors on technological orientations of bop entrepreneurs in Ghana G Acheampong, M Braimah, DM Quaye, SK Buame |
2014 | International Journal of Innovation and Technology Management 11 (06), 1450037, 2014 | Social Sciences | 10 |
| The use of innovative pedagogies in attaining un sustainable development goal 4: Quality education for learning outcomes in emerging markets G Awini, K Mensah, M Majeed, MA Mahmoud, SM Braimah |
2024 | Digital analytics applications for sustainable training and education, 257-274, 2024 | Social Sciences | 8 |
| Key determinants of university selection among international students in Ghana M Braimah |
2014 | Journal of Business and Economics 5 (9), 1656-1666, 2014 | Social Sciences | 6 |
| Storytelling in heritage tourism: the role of storytellers in shaping diasporic visitor experience and promoting Ghanaian heritage ENA Solomon, SM Braimah, R Odoom, K Mensah |
2026 | Tourism Critiques: Practice and Theory 7 (1), 42-67, 2026 | Social Sciences | 5 |
| The role of corporate social responsibility in influencing brand loyalty in the Ghanaian telecommunication industry P Kodua, B Narteh, M Braimah, P Mensah |
2016 | Journal of Business and Economics 7 (11), 1895-1906, 2016 | Social Sciences | 5 |
| Understanding how the dimensions of brand choice influence customer loyalty among Ghanaian University students: the trust-commitment theory perspective SM Braimah, R Odoom, MN Amoakoh |
2026 | Journal of African Business 27 (1), 44-64, 2026 | Social Sciences | 4 |