Robert E. Hinson, DPhil, PhD
PROFESSOR
CollegeCOLLEGE OF HUMANITIES
School / InstituteUNIV. OF GHANA BUSINESS SCHOOL
DepartmentDEPARTMENT OF MARKETING AND CUSTOMER MANAGEMENT
MarketingBusiness ManagementCSR and SustainabilityCommunication Technology
Publication activity
Publication statistics
Publications
351 matching publications
| Publication | Year | Journal | Thematic area | Citations |
|---|---|---|---|---|
| Green marketing in emerging economies: communication and brand perspective: an introduction E Mogaji, O Adeola, I Adisa, RE Hinson, C Mukonza, AC Kirgiz |
2022 | Green marketing in emerging economies: A communications perspective, 1-16, 2022 | Social Sciences | 54 |
| Perceived benefits and management commitment to e‐business usage in selected Ghanaian tourism firms R Hinson, R Boateng |
2007 | The Electronic Journal of Information Systems in Developing Countries 31 (1 …, 2007 | Social Sciences | 54 |
| The moderating role of demographic variables on customer expectations in airport retail patronage intentions of travellers JP Kosiba, A Acheampong, O Adeola, RE Hinson |
2020 | Journal of Retailing and Consumer Services 54, 102033, 2020 | Social Sciences | 53 |
| Examining the marketing‐corporate social responsibility nexus R Ebo Hinson, P Kodua |
2012 | International Journal of Law and Management 54 (5), 332-344, 2012 | Social Sciences | 53 |
| Value co-creation and employee service behaviours: The moderating role of trust in employee-hotel relationship EA Boadi, Z He, CO Antwi, HM Altab, J Bosompem, RE Hinson, VA Boadi |
2022 | Journal of Retailing and Consumer Services 66, 102898, 2022 | Social Sciences | 51 |
| Market orientation and corporate social responsibility: towards an integrated conceptual framework MA Mahmoud, C Blankson, RE Hinson |
2017 | International Journal of Corporate Social Responsibility 2 (1), 9, 2017 | Social Sciences | 50 |
| An empirical study of perceived strategic value and adoption constructs: the Ghanaian case K Saffu, JH Walker, R Hinson |
2007 | Management Decision 45 (7), 1083-1101, 2007 | Social Sciences | 50 |
| Green marketing: An introduction C Mukonza, RE Hinson, O Adeola, I Adisa, E Mogaji, AC Kirgiz |
2021 | Green marketing in emerging markets: Strategic and operational perspectives …, 2021 | Social Sciences | 48 |
| Internationalisation and branding strategy: a case of the English Premier League's success in an emerging market R Hinson, ELC Osabutey, JP Kosiba, F Asiedu |
2020 | Qualitative Market Research: An International Journal, 2020 | Social Sciences | 48 |
| Internationalizing SME nontraditional exporters and their internet use idiosyncrasies J Abor, R Hinson |
2005 | Perspectives on Global Development and Technology 4 (2), 229-244, 2005 | Social Sciences | 48 |
| The impact of halal tourism on Muslim diaspora intention to recommend: an application of the theory of planned behaviour I Mohammed, MA Mahmoud, A Preko, R Hinson, JG Yeboah |
2023 | Journal of Hospitality and Tourism Insights 6 (5), 1688-1708, 2023 | Social Sciences | 45 |
| A dialogic communications interrogation of the online brand dispositions of banks operating in Ghana RE Hinson, NO Madichie, M Ibrahim |
2012 | International Journal of Bank Marketing 30 (7), 508-526, 2012 | Social Sciences | 44 |
| The relationship between CSR and CBBE in Sub-Saharan Africa: The moderating role of customer perceived value P Kodua, C Blankson, S Panda, T Nguyen, RE Hinson, B Narteh |
2022 | Journal of African Business 23 (4), 1088-1108, 2022 | Social Sciences | 43 |
| Satellite fans engagement with social networking sites influence on sport team brand equity: A UGT perspective DK Ahiabor, JPB Kosiba, DD Gli, EY Tweneboah-Koduah, RE Hinson |
2023 | Digital Business 3 (2), 100064, 2023 | Social Sciences | 42 |
| Enhancing service firm performance through customer involvement capability and innovativeness T Anning-Dorson, RE Hinson, M Amidu, MB Nyamekye |
2018 | Management Research Review 41 (11), 1271-1289, 2018 | Social Sciences | 42 |
| Children's attitudinal reactions to TV advertisements: the African experience A Gbadamosi, RE Hinson, EK Tukamushaba, I Ingunjiri |
2012 | International Journal of Market Research 54 (4), 543-566, 2012 | Social Sciences | 40 |
| Internet adoption among Ghana's SME non-traditional exporters: expectations, realities and barriers to use RE Hinson |
2005 | Africa insight 35 (1), 20-27, 2005 | Social Sciences | 38 |
| Determining mobile money service customer satisfaction and continuance usage through service quality KK Twum, JPB Kosiba, RE Hinson, AYB Gabrah, EN Assabil |
2023 | Journal of Financial Services Marketing 28 (1), 30-42, 2023 | Social Sciences | 37 |
| Market orientation and customer satisfaction: the role of service quality and innovation MA Mahmoud, RE Hinson, DM Duut |
2019 | International Journal of Business and Emerging Markets 11 (2), 144-167, 2019 | Social Sciences | 34 |
| An interrogation of the dialogic potential of insurance firm websites in Ghana RE Hinson, H Van Zyl, S Agbleze |
2014 | Information Development 30 (1), 59-69, 2014 | Social Sciences | 34 |
| Market orientation in a developing economy public institution: Revisiting the Kohli and Jaworski's framework MA Mahmoud, RE Hinson |
2012 | International Journal of Public Sector Management 25 (2), 88-102, 2012 | Social Sciences | 34 |
| The internet for academics: towards a holistic adoption model R Hinson |
2006 | Online information review 30 (5), 542-554, 2006 | Social Sciences | 34 |
| Political marketing strategies in Africa: Expert opinions of recent political elections in Ghana R Hinson, EY Tweneboah-Koduah |
2010 | Journal of African Business 11 (2), 201-218, 2010 | Social Sciences | 33 |
| Entrepreneurial strategic posture and new technology ventures in an emerging economy J Amankwah-Amoah, RB Nyuur, R Hinson, JP Kosiba, O Al-Tabbaa, ... |
2023 | International Journal of Entrepreneurial Behavior & Research 29 (2), 385-407, 2023 | Social Sciences | 32 |
| Accounting for the transitions after entrepreneurial business failure: An emerging market perspective J Amankwah-Amoah, RE Hinson, B Honyenuga, Y Lu |
2019 | Structural Change and Economic Dynamics 50, 148-158, 2019 | Social Sciences | 30 |