Robert E. Hinson, DPhil, PhD
PROFESSOR
CollegeCOLLEGE OF HUMANITIES
School / InstituteUNIV. OF GHANA BUSINESS SCHOOL
DepartmentDEPARTMENT OF MARKETING AND CUSTOMER MANAGEMENT
MarketingBusiness ManagementCSR and SustainabilityCommunication Technology
Publication activity
Publication statistics
Publications
351 matching publications
| Publication | Year | Journal | Thematic area | Citations |
|---|---|---|---|---|
| Towards a conceptualization of entrepreneurship S Sørensen, A Heidemann Lassen, R Hinson |
2007 | Journal of Research in Marketing and Entrepreneurship 9 (1), 89-101, 2007 | Social Sciences | 30 |
| Marketing of services: A managerial perspective R Hinson |
2006 | Sedco, Accra, 2006 | Social Sciences | 30 |
| The relationship between social interactions, trust, business network, external knowledge access and performance: a study of SMEs in Ghana H Boateng, GOA Ampong, DR Adam, KS Ofori, RE Hinson |
2022 | VINE Journal of Information and Knowledge Management Systems 52 (5), 633-649, 2022 | Social Sciences | 29 |
| Green marketing in emerging markets C Mukonza, RE Hinson, O Adeola, I Adisa, E Mogaji, AC Kirgiz |
2021 | Springer International Publishing, 2021 | Social Sciences | 29 |
| The effect of foreign market knowledge on SME export performance: a study ofnon-traditional SMEs in Ghana A Abubakari, KS Ofori, H Boateng, K N’Da, RE Hinson |
2022 | Global Knowledge, Memory and Communication 71 (6-7), 546-563, 2022 | Social Sciences | 28 |
| Managing market innovation for competitive advantage: how external dynamics hold sway for financial services T Anning-Dorson, RE Hinson, M Amidu |
2018 | International Journal of Financial Services Management 9 (1), 70-87, 2018 | Social Sciences | 28 |
| Extending the four-stage brand loyalty framework in African Telecoms E Hinson, H VanZyl, SG Nimako, N Chinje, E Asiamah |
2016 | African Journal of Business and Economic Research 11 (2), 53-82, 2016 | Social Sciences | 28 |
| AI-driven sustainability brand activism for family businesses: A future-proofing perspective article JK Doe, RE Hinson |
2024 | Journal of Family Business Management 14 (5), 942-946, 2024 | Social Sciences | 26 |
| Market orientation and export performance: a Ghanaian study R Hinson, D Ofori, A Kastner, M Mohammed |
2008 | African Journal of Business and Economic Research 3 (2_3), 62-91, 2008 | Social Sciences | 26 |
| The internet and lawyers in Ghana: some initial qualitative perspectives R Hinson, R Atuguba, D Ofori, J Fobih |
2007 | Library Review 56 (4), 311-322, 2007 | Social Sciences | 26 |
| Reimagining educational futures in developing countries: An introduction E Mogaji, V Jain, F Maringe, RE Hinson |
2022 | Re-imagining educational futures in developing countries: Lessons from …, 2022 | Social Sciences | 25 |
| Positioning strategies of foreign and indigenous firms in an African cultural milieu C Blankson, P Iyer, N Owusu-Frimpong, S Nwankwo, R Hinson |
2020 | Journal of Business Research 119, 627-638, 2020 | Social Sciences | 25 |
| Competing with marketing channels and logistics in Africa's booming markets: an investigation of emerging supply chain management practices in Ghana KQ Dadzie, E Winston, R Hinson |
2015 | Journal of Marketing Channels 22 (2), 137-152, 2015 | Social Sciences | 25 |
| Co-creation of value by universities and prospective students: Towards an informed decision-making process R Ebo Hinson, E Mogaji |
2020 | Higher Education Marketing in Africa: Explorations into Student Choice, 17-46, 2020 | Social Sciences | 24 |
| Understanding the higher education market in Africa E Mogaji, F Maringe, RE Hinson |
2020 | Routledge, 2020 | Social Sciences | 24 |
| Service Marketing in Ghana J Kuada |
2014 | Adonis & Abbey Publishers Ltd, 2014 | Social Sciences | 24 |
| A reconceptualization of entrepreneurial orientation in an emerging market insurance company NO Madichie, RE Hinson, M Ibrahim |
2013 | Journal of African Business 14 (3), 202-214, 2013 | Social Sciences | 24 |
| Strategic marketing of higher education in Africa E Mogaji, F Maringe, RE Hinson |
2020 | Routledge, 2020 | Social Sciences | 23 |
| Corporate social responsibility and international business: examining the nexus and gaps from a developing economy perspective RE Hinson, F Avornyo, J Kuada, FA Asante |
2017 | International Journal of Corporate Social Responsibility 2 (1), 5, 2017 | Social Sciences | 23 |
| Internet browsing behavior: A case study of executive postgraduate students in Ghana RE Hinson |
2011 | Information Development 27 (3), 176-185, 2011 | Social Sciences | 23 |
| From reviews to reflections: Understanding tourist sentiments and satisfaction in African destinations through user-generated content EA Mensah, DNA Odame, I Ankrah, T Obuobisa-Darko, RE Hinson |
2025 | Annals of Tourism Research Empirical Insights 6 (1), 100174, 2025 | Social Sciences | 22 |
| COVID‐19 pandemic, vaccine nationalism and counterfeit products: Discourse and emerging research themes J Amankwah‐Amoah, RE Hinson |
2022 | Thunderbird International Business Review 64 (6), 595-604, 2022 | Social Sciences | 22 |
| Does corporate social responsibility enhance political marketing? KK Twum, JP Kosiba, IK Abdul-Hamid, R Hinson |
2022 | Journal of Nonprofit & Public Sector Marketing 34 (1), 71-101, 2022 | Social Sciences | 22 |
| A resource-based analysis of e-commerce in developing countries R Boateng, R Hinson, R Heeks, V Mbarika |
2010 | — | Social Sciences | 22 |
| Political Party Brand and Consumer Choice in Ghana. EY Tweneboah-Koduah, M Akotia, CS Akotia, R Hinson |
2010 | Journal of Management Policy & Practice 11 (5), 2010 | Social Sciences | 22 |