Ernest Yaw Tweneboah-Koduah
PROFESSOR
CollegeCOLLEGE OF HUMANITIES
School / InstituteUNIV. OF GHANA BUSINESS SCHOOL
DepartmentDEPARTMENT OF MARKETING AND CUSTOMER MANAGEMENT
Social MarketingMarketing CommunicationService MarketingInnovation
Publication activity
Publication statistics
Publications
63 matching publications
| Publication | Year | Journal | Thematic area | Citations |
|---|---|---|---|---|
| Relationship between customer satisfaction and customer loyalty in the retail banking sector of Ghana EY Tweneboah-Koduah, AYD Farley |
2016 | International Journal of Business and Management 11 (1), 249, 2016 | Social Sciences | 143 |
| Relationship marketing practices and customer loyalty: Evidence from the banking industry in Ghana P Anabila, B Narteh, EY Tweneboah-Koduah, LG Box |
2012 | European journal of Business and Management 4 (13), 51-61, 2012 | Social Sciences | 103 |
| An exploratory study of the impact of green brand awareness on consumer purchase decisions in Ghana. M Braimah, EY Tweneboah-Koduah |
2011 | Journal of Marketing Development & Competitiveness 5 (7), 2011 | Social Sciences | 84 |
| Does past failure inhibit future entrepreneurial intent? Evidence from Ghana G Acheampong, EY Tweneboah-Koduah |
2018 | Journal of Small Business and Enterprise Development 25 (5), 849-863, 2018 | Social Sciences | 72 |
| Innovation and organizational development: the role of organizational leadership T Anning-Dorson, RK Odoom, G Acheampong, E Tweneboah-Koduah |
2017 | African Journal of Economic and Management Studies 8 (3), 338-351, 2017 | Social Sciences | 68 |
| Using theory in social marketing to predict waste disposal behaviour among households in Ghana EY Tweneboah-Koduah, M Adams, KM Nyarku |
2020 | Journal of African Business 21 (1), 62-77, 2020 | Social Sciences | 62 |
| Green marketing mix and repurchase intention: the role of green knowledge MA Mahmoud, AS Seidu, EY Tweneboah-Koduah, AS Ahmed |
2024 | African Journal of Economic and Management Studies 15 (3), 501-518, 2024 | Social Sciences | 60 |
| Satellite fans engagement with social networking sites influence on sport team brand equity: A UGT perspective DK Ahiabor, JPB Kosiba, DD Gli, EY Tweneboah-Koduah, RE Hinson |
2023 | Digital Business 3 (2), 100064, 2023 | Social Sciences | 42 |
| Impact of customization and innovation on hospitality firms’ performance EY Tweneboah-Koduah, T Anning-Dorson, MB Nyamekye |
2020 | Journal of Hospitality Marketing & Management 29 (1), 106-120, 2020 | Social Sciences | 39 |
| Political marketing strategies in Africa: Expert opinions of recent political elections in Ghana R Hinson, EY Tweneboah-Koduah |
2010 | Journal of African Business 11 (2), 201-218, 2010 | Social Sciences | 33 |
| Entrepreneurial orientation and SMEs export performance: The role of social media capital and business network ties MA Mahmoud, DD Gli, D Amoah, EY Tweneboah-Koduah |
2025 | The International Journal of Entrepreneurship and Innovation 26 (3), 184-196, 2025 | Social Sciences | 32 |
| The role of theories in social marketing in predicting physical activity behavior among the youth EY Tweneboah-Koduah, M Adams, G Acheampong |
2019 | Journal of Social Marketing 9 (4), 398-417, 2019 | Social Sciences | 32 |
| The effect of corporate reputation on customer loyalty in the Ghanaian banking industry: the role of country-of-origin DD Gli, EY Tweneboah-Koduah, R Odoom, P Kodua |
2024 | African Journal of Economic and Management Studies 15 (1), 73-87, 2024 | Social Sciences | 31 |
| Using motivation, opportunity, and ability model in social marketing to predict “Galamsey” behavior in Ghana EY Tweneboah-Koduah, VE Mann, M Adams |
2020 | Social Marketing Quarterly 26 (1), 28-46, 2020 | Social Sciences | 30 |
| Social marketing: Using the health belief model to understand breast cancer protective behaviours among women EY Tweneboah‐Koduah |
2018 | International Journal of Nonprofit and Voluntary Sector Marketing 23 (2), e1613, 2018 | Social Sciences | 30 |
| Candle under a bushel: communicating environmental performance to improve firm performance FF Nutsugah, T Anning-Dorson, SM Braimah, EY Tweneboah-Koduah |
2021 | International Journal of Productivity and Performance Management 70 (8 …, 2021 | Social Sciences | 22 |
| Political Party Brand and Consumer Choice in Ghana. EY Tweneboah-Koduah, M Akotia, CS Akotia, R Hinson |
2010 | Journal of Management Policy & Practice 11 (5), 2010 | Social Sciences | 22 |
| Social marketing: Using stages of change model to assess HIV/AIDS testing intentions among university students in Ghana EY Tweneboah-Koduah |
2014 | Journal of Nonprofit & Public Sector Marketing 26 (3), 208-225, 2014 | Social Sciences | 21 |
| Social distancing, hand washing and handshaking behaviour during and beyond coronavirus pandemic: a social marketing perspective EY Tweneboah-Koduah, IS Coffie |
2022 | Social Marketing Quarterly 28 (4), 288-306, 2022 | Social Sciences | 19 |
| Social marketing on AIDS: using Transtheoretical model to understand current condom usage among commercial drivers in Accra, Ghana EY Tweneboah‐Koduah, N Owusu‐Frimpong |
2013 | International Journal of Nonprofit and Voluntary Sector Marketing 18 (4 …, 2013 | Social Sciences | 17 |
| Behavioral change communications on malaria prevention in Ghana EY Tweneboah-Koduah, M Braimah, PN Otuo |
2012 | Health Marketing Quarterly 29 (2), 130-145, 2012 | Health Sciences | 17 |
| The effect of green perceived values on urban homeowners’ greening intention: the mediating role of green attitude M Adams, EY Tweneboah-Koduah, SM Braimah, R Odoom |
2025 | Marketing Intelligence & Planning 43 (2), 374-392, 2025 | Social Sciences | 11 |
| The role of social marketing theory in assessing insecticide-treated net usage intentions among pregnant women in Ghana EY Tweneboah-Koduah, S Abdulai, IS Coffie, MA Mahmoud |
2022 | Journal of Social Marketing 12 (4), 495-512, 2022 | Social Sciences | 11 |
| Key Motivations for Bank Loyalty Among University Students in Ghana. MA Mahmoud, EY Tweneboah-Koduah, CE Danku |
2011 | Journal of Marketing Development & Competitiveness 5 (4), 2011 | Social Sciences | 11 |
| Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana IS Coffie, EY Tweneboah-Koduah, EC Ocloo, A Nkukpornu, ANA Kastner |
2024 | International Review on Public and Nonprofit Marketing 21 (1), 177-196, 2024 | Social Sciences | 10 |