Ernest Yaw Tweneboah-Koduah
PROFESSOR
CollegeCOLLEGE OF HUMANITIES
School / InstituteUNIV. OF GHANA BUSINESS SCHOOL
DepartmentDEPARTMENT OF MARKETING AND CUSTOMER MANAGEMENT
Social MarketingMarketing CommunicationService MarketingInnovation
Publication activity
Publication statistics
Publications
63 matching publications
| Publication | Year | Journal | Thematic area | Citations |
|---|---|---|---|---|
| The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana: L. Narh et al. L Narh, R Odoom, MA Mahmoud, EY Tweneboah-Koduah |
2023 | Journal of Brand Management 30 (4), 318-332, 2023 | Social Sciences | 10 |
| Influencing behavior change through corporate social marketing: Evidence from Ghana EY Tweneboah-Koduah, IS Coffie |
2024 | Journal of Nonprofit & Public Sector Marketing 36 (2), 208-233, 2024 | Social Sciences | 8 |
| Understanding COVID-19 prevention behaviours: Implications for social and health marketers for the prevention of future pandemics IS Coffie, EC Ocloo, EY Tweneboah-Koduah, V Mann |
2024 | Health Marketing Quarterly 41 (4), 351-374, 2024 | Social Sciences | 8 |
| Understanding flooding events in Ghana: a social marketing and self-determination theory perspective EY Tweneboah-Koduah, M Adams, MN Amoakoh, SM Braimah |
2022 | Journal of Social Marketing 12 (4), 534-555, 2022 | Social Sciences | 7 |
| The moderating influence of celebrity endorsement on intention to engage in infection prevention behaviours IS Coffie, EY Tweneboah-Koduah, EC Ocloo, V Mann |
2023 | Health Promotion International 38 (6), daad150, 2023 | Social Sciences | 6 |
| Understanding entrepreneurship behaviour among the youth: a behavioural change theory perspective V Mann, EY Tweneboah-Koduah, SM Braimah, K Adom |
2023 | International Journal of Management and Enterprise Development 22 (1), 1-24, 2023 | Social Sciences | 6 |
| Service brand orientation and firm performance: The moderating effects of relationship marketing orientation and customer orientation R Odoom, EY Tweneboah-Koduah |
2018 | Academy of Marketing Science World Marketing Congress, 233-250, 2018 | Social Sciences | 5 |
| Determinants of customer switching behaviour: evidence from the non-bank financial institutions in Ghana EY Tweneboah-Koduah, V Mann, DM Quaye |
2017 | International Journal of Services, Economics and Management 8 (4), 268-286, 2017 | Social Sciences | 5 |
| Does consumption values influence the purchase intention of waste-to-value foods? The moderating role of food neophobia EK Clottey, MA Mahmoud, EY Tweneboah-Koduah |
2025 | Journal of International Food & Agribusiness Marketing 37 (5), 937-958, 2025 | Social Sciences | 4 |
| Patient engagement and customer loyalty: the role of value co-creation in healthcare service delivery EY Tweneboah-Koduah, R Odoom, M Adams, A Annane-McCarthy |
2024 | International Journal of Services and Operations Management 48 (3), 424-444, 2024 | Social Sciences | 4 |
| 4 Downstream Petroleum Sector in Ghana K Mensah, EY Tweneboah-Koduah, B Boateng, C Atadika |
2023 | Sustainability Management in the Oil and Gas Industry: Emerging and …, 2023 | Social Sciences | 4 |
| Using the health belief model in social marketing for cholera prevention EY Tweneboah-Koduah, N Atsu, R Odoom |
2018 | International Journal of Behavioural and Healthcare Research 6 (3-4), 183-199, 2018 | Social Sciences | 4 |
| Social Marketing: Understanding Tax Payment Behaviour of Ghanaians at the Informal Sector. EY Tweneboah-Koduah |
2017 | American Journal of Management 17 (6), 71, 2017 | Social Sciences | 4 |
| Social Marketing Communications on AIDS: Views of Implementers in Ghana. EY Tweneboah-Koduah, N Owusu-Frimpong |
2015 | Journal of Business Diversity 15 (2), 91, 2015 | Social Sciences | 4 |
| Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana: an integrative social marketing approach IS Coffie, EY Tweneboah-Koduah, M Adams, VE Mann |
2025 | Journal of Social Marketing 15 (2-3), 245-262, 2025 | Social Sciences | 3 |
| Hotel sustainability practices, social identity and customer citizenship behaviour (CCB) in an emerging country: a moderation-mediation approach DD Gli, EY Tweneboah-Koduah, PY Amu |
2025 | Journal of Hospitality and Tourism Horizons 1 (4), 379-396, 2025 | Social Sciences | 3 |
| Application of Technology in Healthcare Delivery in Africa. DD Tweneboah-Koduah, E.Y. and Gli |
2020 | Health Service Marketing Management in Africa, 255-265, 2020 | Social Sciences | 3 |
| Personality, acculturation and performance of artisan entrepreneurs in Ghana G Acheampong, EY Tweneboah-Koduah, OK Aggrey |
2021 | Entrepreneurial Innovation: Strategy and Competition Aspects, 105-120, 2021 | Social Sciences | 2 |
| Voter motivations in a developing democracy: A marketing perspective A Sulemana, EY Tweneboah-Koduah, K Mensah |
2017 | Political Marketing and Management in Ghana: A New Architecture, 133-154, 2017 | Social Sciences | 2 |
| Using the theory of planned behaviour in social marketing intervention programmes on HIV/AIDS EY Tweneboah-Koduah |
2016 | African Journal of Management Research 24, 54-70, 2016 | Social Sciences | 2 |
| The role of behavioural change theory in social marketing interventions on HIV/AIDS in Ghana EY Tweneboah-Koduah |
2013 | London Metropolitan University, 2013 | Social Sciences | 2 |
| The influence of salesperson social cues on purchase decisions and post-purchase behaviours in the retail sector DD Gli, EY Tweneboah-Koduah, JPB Kosiba, R Odoom, A Renner |
2026 | Journal of Contemporary Marketing Science 9 (1), 63-81, 2026 | Social Sciences | 1 |
| Self-determination theory and inertia in mHealth apps: drivers of continuous usage intentions DD Gli, R Odoom, JP Basewe Kosiba, H Boateng, DK Ahiabor, ... |
2026 | International Journal of Spa and Wellness 9 (1), 254-267, 2026 | Social Sciences | 0 |
| Sustainable Consumption: The Role of Behavioral Change Strategies EY Tweneboah-Koduah, M Adams, VE Mann |
2026 | Contemporary Marketing Practices in Africa, Volume 2: Ethical and …, 2026 | Social Sciences | 0 |
| Correction to: Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana IS Coffie, EY Tweneboah-Koduah, EC Ocloo, A Nkukpornu, ANA Kastner |
2024 | International Review on Public and Non-Profit Marketing 21 (1), 197-197, 2024 | Social Sciences | 0 |