Ernest Yaw Tweneboah-Koduah
PROFESSOR
CollegeCOLLEGE OF HUMANITIES
School / InstituteUNIV. OF GHANA BUSINESS SCHOOL
DepartmentDEPARTMENT OF MARKETING AND CUSTOMER MANAGEMENT
Social MarketingMarketing CommunicationService MarketingInnovation
Publication activity
Publication statistics
Publications
63 matching publications
| Publication | Year | Journal | Thematic area | Citations |
|---|---|---|---|---|
| Brand and Marketing Orientations Linkage with Firm Performance: Towards A Hybridised Conceptual Framework R Narh, L., Mahmoud A.M., Tweneboah-Koduah, E.Y. and Odoom |
2020 | Academy of Marketing Science World Congress, 2020 | Social Sciences | 0 |
| Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: TKRO Narh, Linda., Mahmoud, A., Mahmoud, Ernest., Y. |
2020 | Book Chapter, 261-262, 2020 | Social Sciences | 0 |
| Customer engagement and loyalty: the role of involvement. EY Kyeremeh, O.J., Bedman, N. and Tweneboah-Koduah |
2018 | Sustainable African development and Self Reliance, 2018 | Social Sciences | 0 |
| Empirical investigation of green marketing practices on customer satisfaction in the ghana hotel industry M Mallen-Ntiador, T.N.E., Tweneboah-Koduah, E.Y. and Braimah |
2018 | Sustainable African development and Self Reliance, 2018 | Social Sciences | 0 |
| Sustainability marketing: 7ps perspectives EY Abdul-Hamid, I. K., Hinson R.E., Mahmoud M. A. and Tweneboah-Koduah |
2017 | Contemporary Marketing Issues, 2017 | Social Sciences | 0 |
| Social marketing interventions on domestic energy conservation in Ghana EYWMA Tweneboah-Koduah |
2016 | University of Ghana Business School Reader, 261-297, 2016 | Social Sciences | 0 |
| EFFECT OF MARKET ORIENTATION, SAFETY AND SECURITY MEASURES ON FIRM PERFORMANCE: A CASE OF THE AIRLINE INDUSTRY IN GHANA AII Mohammed, EY Tweneboah-Koduah, MA Mahmoud |
2015 | 21st ACADEMY OF AFRICAN BUSINESS AND DEVELOPMENT CONFERENCE, 140, 2015 | Social Sciences | 0 |
| The role of social marketing communications in reducing carnage on Ghanaian roads EY Tweneboah-Koduah |
2014 | University of Ghana Marketing Reader, 261-297, 2014 | Social Sciences | 0 |
| Social marketing on Aids: Using transtheoretical model to understand condom usage intentions among commerical drivers in Ghana EY Tweneboah-Koduah, N Owusu-Frimpong |
2013 | — | Social Sciences | 0 |
| Delivering and communicating banks services online: an exploratory study of banks operating in Ghana. EY Hinson, R., Madichie, N., Salifu, Z., Abugre, J. and Tweneboah-Koduah |
2009 | E-Commerce and customer management in Ghana, 87-106, 2009 | Social Sciences | 0 |
| African Journal of Economic and Management Studies T Anning-Dorson, RK Odoom, G Acheampong, E Tweneboah-Koduah |
1900 | — | Social Sciences | 0 |
| Determinants of Customer Switching Behavior: Evidence from the Non-Bank Financial Institutions (NBFIs) in Ghana EY Tweneboah-Koduah |
1900 | 17TH INTERNATIONAL ACADEMY OF AFRICAN BUSINESS AND DEVELOPMENT CONFERENCE …, 0 | Social Sciences | 0 |
| Using Theory in Social Marketing to Predict Waste Disposal Behaviour among Households in Ghana Ernest Yaw Tweneboah-Koduah, Matilda Adams & Kwamina Minta Nyarku To cite this … EY Tweneboah-Koduah |
1900 | — | Social Sciences | 0 |