Sheena Lovia Boateng
ASSOCIATE PROFESSOR
CollegeCOLLEGE OF HUMANITIES
School / InstituteUNIV. OF GHANA BUSINESS SCHOOL
DepartmentDEPARTMENT OF MARKETING AND CUSTOMER MANAGEMENT
MarketingE-learningEntrepreneurshipOnline Technologies
Publication activity
Publication statistics
Publications
62 matching publications
| Publication | Year | Journal | Thematic area | Citations |
|---|---|---|---|---|
| Online relationship marketing and customer loyalty: a signaling theory perspective SL Boateng |
2019 | International journal of bank marketing 37 (1), 226-240, 2019 | Social Sciences | 323 |
| Determinants of e-learning adoption among students of developing countries R Boateng, AS Mbrokoh, L Boateng, PK Senyo, E Ansong |
2016 | The International Journal of Information and Learning Technology 33 (4), 248-262, 2016 | Social Sciences | 211 |
| Determinants of e-learning adoption in universities: Evidence from a developing country E Ansong, S Lovia Boateng, R Boateng |
2017 | Journal of Educational Technology Systems 46 (1), 30-60, 2017 | Social Sciences | 160 |
| Online relationship marketing and affective customer commitment–The mediating role of trust SL Boateng, B Narteh |
2016 | Journal of Financial Services Marketing 21 (2), 127-140, 2016 | Social Sciences | 160 |
| Videos in learning in higher education: assessing perceptions and attitudes of students at the University of Ghana R Boateng, SL Boateng, RB Awuah, E Ansong, AB Anderson |
2016 | Smart Learning Environments 3 (1), 8, 2016 | Social Sciences | 122 |
| Educational technologies and elementary level education–A bibliometric review of scopus indexed journal articles SL Boateng, OKA Penu, R Boateng, J Budu, JS Marfo, P Asamoah |
2024 | Heliyon 10 (7), 2024 | Social Sciences | 74 |
| The nature of E-learning adoption by stakeholders of a university in Africa E Ansong, R Boateng, SL Boateng, AB Anderson |
2017 | E-learning and Digital Media 14 (4), 226-243, 2017 | Social Sciences | 42 |
| Electronic word of mouth (eWOM) and makeup purchase intention among Gen-Z females: The serial mediating effect of brand image and brand integrity SL Boateng |
2021 | International Journal of Customer Relationship Marketing and Management …, 2021 | Social Sciences | 31 |
| Mapping the research on artificial intelligence and entrepreneurship: A bibliometric review from scopus database SL Boateng, OKA Penu, J Budu, R Boateng, JS Marfo, T Anning-Dorson, ... |
2024 | International Journal of E-Entrepreneurship and Innovation (IJEEI) 14 (1), 1-24, 2024 | Social Sciences | 26 |
| Domain knowledge, ethical acumen, and query capabilities (DEQ): A framework for generative AI use in education and knowledge work P Asamoah, D Zokpe, R Boateng, JS Marfo, SL Boateng, D Asamoah, ... |
2024 | Cogent Education 11 (1), 2439651, 2024 | Social Sciences | 19 |
| Empowering women in the digital economy: A quest for meaningful connectivity and access in developing countries SL Boateng, R Boateng, T Anning-Dorson |
2023 | CRC Press, 2023 | Social Sciences | 19 |
| Digital Innovations, Business and Society in Africa R Boateng, SL Boateng, T Anning-Dorson, LO Babatope |
2022 | — | Social Sciences | 18 |
| AI and the music industry: transforming production, platforms, and practice R Boateng, SL Boateng, J Budu |
2025 | CRC Press, 2025 | Humanities | 14 |
| Digital enterprises in Africa: a synthesis of current evidence R Boateng, J Budu, AS Mbrokoh, E Ansong, SL Boateng, AB Anderson |
2017 | DIODE Network Paper, 2017 | Social Sciences | 13 |
| Reaching for the “Cloud”: The case of an SME in a developing economy E Ansong, SL Boateng |
2023 | International Journal of E-Business Research (IJEBR) 19 (1), 1-17, 2023 | Social Sciences | 12 |
| Philosophical debates in marketing and the application of critical realism to online relationship marketing S Boateng, R Boateng |
2014 | Chapter, 2014 | Social Sciences | 12 |
| Influencer marketing: A bibliometric analysis of 10 years of Scopus-indexed research SL Boateng |
2022 | Digital innovations, business and society in Africa: New frontiers and a …, 2022 | Social Sciences | 11 |
| AI and Content Creation Research: A Snapshot of What We Know and What We Don't Know JS Seneadza, Z Arku, DK Kumi, SL Boateng, R Boateng |
2025 | AI and the creative economy, 36-62, 2025 | Social Sciences | 10 |
| Enhancing calculative commitment and customer loyalty through online relationship marketing: The mediating role of online trust SL Boateng |
2020 | Advanced MIS and digital transformation for increased creativity and …, 2020 | Social Sciences | 9 |
| Essays from a Marketing PhD: Year One SL Boateng |
2014 | PearlRichards Foundation, 2014 | Social Sciences | 9 |
| AI and the creative economy: Transforming content creation and influencer entrepreneurship R Boateng, SL Boateng, T Anning-Dorson, OKA Penu |
2025 | CRC Press, 2025 | Social Sciences | 8 |
| Transformative impacts of artificial intelligence on the music industry: A narrative review JS Seneadza, SL Boateng, JS Marfo, R Boateng, J Budu |
2025 | AI and the Music Industry, 34-58, 2025 | Humanities | 6 |
| What is the gender of AI?: insights into what matters for future research R Boateng, SL Boateng, OKA Penu |
2025 | AI and Society, 131-186, 2025 | Social Sciences | 5 |
| Leveraging cultural artifacts in corporate branding in a developing economy SL Boateng |
2022 | Delivering distinctive value in emerging economies, 99-117, 2022 | Social Sciences | 5 |
| AI and Society: Navigating Policy, Ethics, and Innovation in a Transforming World SL Boateng, R Boateng |
2025 | CRC Press, 2025 | Social Sciences | 4 |