Sheena Lovia Boateng
ASSOCIATE PROFESSOR
CollegeCOLLEGE OF HUMANITIES
School / InstituteUNIV. OF GHANA BUSINESS SCHOOL
DepartmentDEPARTMENT OF MARKETING AND CUSTOMER MANAGEMENT
MarketingE-learningEntrepreneurshipOnline Technologies
Publication activity
Publication statistics
Publications
62 matching publications
| Publication | Year | Journal | Thematic area | Citations |
|---|---|---|---|---|
| Vaccinating the world: social influencers and COVID-19 advocacy SL Boateng |
2022 | Delivering distinctive value in emerging economies, 11-16, 2022 | Social Sciences | 4 |
| Cybercrime and socioeconomic realities: Perpetrators’ perspectives from Ghana NBJ Barnor, E Ansong, SL Boateng |
2025 | Journal of Economic Criminology, 100205, 2025 | Social Sciences | 3 |
| Gender Disparities in Cryptocurrencies:: Perspectives from Developing and Emerging Economies SL Boateng |
2023 | Empowering Women in the Digital Economy, 119-130, 2023 | Social Sciences | 3 |
| Thirty-four years of online pharmaceutical marketing research: A bibliometric analysis SL Boateng, PO Donkor |
2022 | Digital Innovations, Business and Society in Africa: New Frontiers and a …, 2022 | Social Sciences | 3 |
| Application of the 4Ps in Emerging Markets S Boateng |
2014 | Chapter, 2014 | Social Sciences | 3 |
| Embracing knowledge gaps: a pathway to growth for marketers SL Boateng |
2025 | Development and Learning in Organizations: An International Journal 39 (6 …, 2025 | Social Sciences | 2 |
| The romance Ruse: exploring dark entrepreneurship in AI-driven fraudulent activities J Barnor, SL Boateng |
2025 | AI and Society, 51-70, 2025 | Social Sciences | 2 |
| AI and Job Creation for Africa: A Dive into AI Freelancing on Fiverr. com's Ecosystem R Boateng, FE Broni, OKA Penu, SL Boateng, J Budu, JS Marfo, ... |
2025 | Leveraging AI for Freelancing, 1-62, 2025 | Social Sciences | 1 |
| Gender and Top-Rated Upwork AI Freelancers in Europe, North America, and South America: Trends and Opportunities SL Boateng, Z Cumano, R Boateng, OKA Penu |
2025 | AI and Society, 85-98, 2025 | Social Sciences | 1 |
| What Are AI Policies in Africa Saying?: A Review of the Key Dimensions of Extant National AI Policies in Africa M Preko, SL Boateng |
2025 | AI and Society, 1-22, 2025 | Social Sciences | 1 |
| Women Technopreneurship in a Developing Economy: Understanding the Growth Prospects and Barriers Z Arku, SL Boateng, S Boateng, DK Kumi |
2025 | Crowdfunding and Alternative Financing Models for Women Entrepreneurs, 133-170, 2025 | Social Sciences | 1 |
| Delivering distinctive value in emerging economies: efficient and sustainably responsible perspectives from management researchers and practitioners T Anning-Dorson, SL Boateng, R Boateng |
2022 | CRC Press, 2022 | Social Sciences | 1 |
| The North American Free Trade Agreement (NAFTA)--An Exposé S Boateng |
2014 | Boateng, SL (in print) Essays from my PhD, First Edition, PearlRichards …, 2014 | Social Sciences | 1 |
| Influencer attractiveness, parasocial relationship formation and follower purchase intention: a serial mediating effect SL Boateng |
2026 | International Journal of Electronic Marketing and Retailing 17 (2), 222-241, 2026 | Social Sciences | 0 |
| AI and Content Creation for Entrepreneurs: A Training Program R Boateng, S Boateng, SL Boateng, JS Seneadza, Z Arku |
2025 | AI and the Creative Economy, 167-182, 2025 | Social Sciences | 0 |
| AI and Content Creation: The Case of a Tech and Gaming Content Creator Z Arku, JS Seneadza, SL Boateng, R Boateng |
2025 | AI and the Creative Economy, 77-93, 2025 | Social Sciences | 0 |
| AI and Music: The Case of an Artist-Music Publisher JS Seneadza, SL Boateng, R Boateng, J Budu |
2025 | AI and the Music Industry, 79-96, 2025 | Humanities | 0 |
| AI and Music: Transforming Music Production Through AI—A Case Study JS Seneadza, SL Boateng, R Boateng, J Budu |
2025 | AI and the Music Industry, 97-115, 2025 | Humanities | 0 |
| AI and the Dance Influencer: A Case Study JS Seneadza, SL Boateng |
2025 | AI and the Music Industry, 116-136, 2025 | Humanities | 0 |
| AI and the Music Industry: A Research Framework, Methodology, and Data Collection Kit JS Seneadza, OKA Penu, SL Boateng, R Boateng, J Barnor |
2025 | AI and the Music Industry, 59-78, 2025 | Humanities | 0 |
| AI and the Music Industry: A Syllabus for Training Industry Stakeholders R Boateng, JS Seneadza, SL Boateng |
2025 | AI and the Music Industry, 150-166, 2025 | Humanities | 0 |
| Artificial Intelligence in Tourism, Leisure, and Hospitality; in Business and Social Sciences; and in Engineering and Computational Sciences: A Comparative Bibliometric Review SL Boateng, R Boateng, OKA Penu |
2025 | AI and Society, 99-130, 2025 | Social Sciences | 0 |
| Comparative Analysis of AI Adoption Patterns in Music: An Opportunity-Ability-Motivation Approach SL Boateng, JS Seneadza, R Boateng, J Budu, OKA Penu |
2025 | AI and the Music Industry, 137-149, 2025 | Humanities | 0 |
| Emerging Trends in Digital Platforms and Music Research: A Bibliometric Analysis of Scopus-Indexed Publications OKA Penu, J Budu, SL Boateng, R Boateng, JS Marfo, JS Seneadza |
2025 | AI and the Music Industry, 1-33, 2025 | Humanities | 0 |
| Harnessing AI for Lifestyle and Health Content Creation: From Hobbyist to Influencer JS Seneadza, SL Boateng |
2025 | AI and the Creative Economy, 135-149, 2025 | Health Sciences | 0 |