Bedman Narteh, PhD
PROFESSOR
CollegeCOLLEGE OF HUMANITIES
School / InstituteUNIV. OF GHANA BUSINESS SCHOOL
DepartmentDEPARTMENT OF MARKETING AND CUSTOMER MANAGEMENT
Bank MarketingKnowledge ManagementStrategic AlliancesPrivate Sector Development and Relationship Marketing
Publication activity
Publication statistics
Publications
68 matching publications
| Publication | Year | Journal | Thematic area | Citations |
|---|---|---|---|---|
| Relationship marketing and customer loyalty: Evidence from the Ghanaian luxury hotel industry B Narteh, GC Agbemabiese, P Kodua, M Braimah |
2013 | Journal of Hospitality Marketing & Management 22 (4), 407-436, 2013 | Social Sciences | 250 |
| Entrepreneurial alertness and new venture performance: Facilitating roles of networking capability S Adomako, A Danso, N Boso, B Narteh |
2018 | International Small Business Journal 36 (5), 453-472, 2018 | Social Sciences | 243 |
| Knowledge transfer in developed‐developing country interfirm collaborations: a conceptual framework B Narteh |
2008 | Journal of knowledge management 12 (1), 78-91, 2008 | Social Sciences | 235 |
| Service quality and customer satisfaction in Ghanaian retail banks: the moderating role of price B Narteh |
2018 | International Journal of Bank Marketing 36 (1), 68-88, 2018 | Social Sciences | 193 |
| Customer behavioural intentions towards mobile money services adoption in Ghana B Narteh, MA Mahmoud, S Amoh |
2017 | The Service Industries Journal 37 (7-8), 426-447, 2017 | Social Sciences | 183 |
| Perceived service quality and satisfaction of self-service technology: The case of automated teller machines B Narteh |
2015 | International Journal of Quality & Reliability Management 32 (4), 361-380, 2015 | Social Sciences | 163 |
| Online relationship marketing and affective customer commitment–The mediating role of trust SL Boateng, B Narteh |
2016 | Journal of Financial Services Marketing 21 (2), 127-140, 2016 | Social Sciences | 160 |
| Service quality in automated teller machines: an empirical investigation B Narteh |
2013 | Managing Service Quality: An International Journal 23 (1), 62-89, 2013 | Social Sciences | 143 |
| An analysis of students' knowledge and choice criteria in retail bank selection in sub‐Saharan Africa: The case of Ghana B Narteh, N Owusu‐Frimpong |
2011 | International Journal of Bank Marketing 29 (5), 373-397, 2011 | Social Sciences | 132 |
| Branding in small-and medium-sized enterprises (SMEs) Current issues and research avenues R Odoom, B Narteh, R Boateng |
2017 | Qualitative Market Research: An International Journal 20 (1), 68-89, 2017 | Social Sciences | 129 |
| Does internal marketing influence employee loyalty? Evidence from the Ghanaian banking industry B Narteh, R Odoom |
2015 | Services Marketing Quarterly 36 (2), 112-135, 2015 | Social Sciences | 123 |
| Brand equity and financial performance: The moderating role of brand likeability B Narteh |
2018 | Marketing Intelligence & Planning 36 (3), 381-395, 2018 | Social Sciences | 119 |
| SME bank selection and patronage behaviour in the Ghanaian banking industry B Narteh |
2013 | Management Research Review 36 (11), 1061-1080, 2013 | Social Sciences | 113 |
| Corporate reputation and retail bank selection: the moderating role of brand image B Narteh, M Braimah |
2020 | International Journal of Retail & Distribution Management 48 (2), 109-127, 2020 | Social Sciences | 110 |
| Factors influencing consumer loyalty towards 3G mobile data service providers: evidence from Ghana KS Ofori, K Boakye, B Narteh |
2018 | Total Quality Management & Business Excellence 29 (5-6), 580-598, 2018 | Social Sciences | 109 |
| Customer satisfaction with retail banking services in Ghana B Narteh, J Kuada |
2014 | Thunderbird International Business Review 56 (4), 353-371, 2014 | Social Sciences | 108 |
| Internal marketing and employee commitment: Evidence from the Ghanaian banking industry B Narteh |
2012 | Journal of Financial Services Marketing 17 (4), 284-300, 2012 | Social Sciences | 104 |
| Relationship marketing practices and customer loyalty: Evidence from the banking industry in Ghana P Anabila, B Narteh, EY Tweneboah-Koduah, LG Box |
2012 | European journal of Business and Management 4 (13), 51-61, 2012 | Social Sciences | 103 |
| Key drivers of automobile brand choice in sub‐Saharan Africa: the case of Ghana B Narteh, R Odoom, M Braimah, S Buame |
2012 | Journal of Product & Brand Management 21 (7), 516-528, 2012 | Social Sciences | 85 |
| Healthcare branding: Insights from Africa into health service customers’ repeat patronage intentions PT Odoom, B Narteh, R Odoom |
2021 | International journal of healthcare management 14 (3), 663-675, 2021 | Social Sciences | 74 |
| Entrepreneurial orientation, passion for work, perceived environmental dynamism and firm performance in an emerging economy S Adomako, S Howard Quartey, B Narteh |
2016 | Journal of Small Business and Enterprise Development 23 (3), 728-752, 2016 | Social Sciences | 66 |
| Key determinant factors for retail bank switching in Ghana B Narteh |
2013 | International journal of emerging markets 8 (4), 409-427, 2013 | Social Sciences | 64 |
| Determinants of students’ loyalty in the Ghanaian banking industry B Narteh |
2013 | The TQM Journal 25 (2), 153-169, 2013 | Social Sciences | 63 |
| Examining the paths from export strategic orientations to export performance: The mediating role of export resource transformation capability N Boso, J Annan, I Adeleye, N Iheanachor, B Narteh |
2018 | Thunderbird International Business Review 60 (2), 207-230, 2018 | Social Sciences | 62 |
| Entrepreneurial orientation in dynamic environments: The moderating role of extra-organizational advice S Adomako, B Narteh, JK Danquah, F Analoui |
2016 | International Journal of Entrepreneurial Behavior & Research 22 (5), 616-642, 2016 | Social Sciences | 59 |