Bedman Narteh, PhD
PROFESSOR
CollegeCOLLEGE OF HUMANITIES
School / InstituteUNIV. OF GHANA BUSINESS SCHOOL
DepartmentDEPARTMENT OF MARKETING AND CUSTOMER MANAGEMENT
Bank MarketingKnowledge ManagementStrategic AlliancesPrivate Sector Development and Relationship Marketing
Publication activity
Publication statistics
Publications
68 matching publications
| Publication | Year | Journal | Thematic area | Citations |
|---|---|---|---|---|
| Network ties and survival: a study of small commercial poultry farms in Ghana G Acheampong, B Narteh, J Rand |
2017 | The International Journal of Entrepreneurship and Innovation 18 (1), 14-24, 2017 | Social Sciences | 57 |
| Examining human resource practice outcomes and service innovation AF Okoe, H Boateng, B Narteh, RO Boakye |
2018 | The Service Industries Journal 38 (7-8), 431-445, 2018 | Social Sciences | 55 |
| The relationship between CSR and CBBE in Sub-Saharan Africa: The moderating role of customer perceived value P Kodua, C Blankson, S Panda, T Nguyen, RE Hinson, B Narteh |
2022 | Journal of African Business 23 (4), 1088-1108, 2022 | Social Sciences | 43 |
| Relationship marketing and customer satisfaction in the Ghanaian banking sector B Narteh |
2009 | Journal of Retailing Marketing Management Research, 2009 | Social Sciences | 42 |
| Foreign participation and internationalization intensity of African enterprises B Narteh, G Acheampong |
2018 | International Marketing Review 35 (4), 560-579, 2018 | Social Sciences | 39 |
| Banking sector reforms and customer switching intentions: evidence from the Ghanaian banking industry B Senanu, B Narteh |
2023 | Journal of Financial Services Marketing 28 (1), 15-29, 2023 | Social Sciences | 34 |
| Service fairness and customer behavioural intention: Evidence from the Ghanaian banking industry B Narteh |
2016 | African Journal of Economic and Management Studies 7 (1), 90-108, 2016 | Social Sciences | 34 |
| Preventing customer churn in the mobile telecommunication industry: is mobile money usage the missing link? E Yeboah-Asiamah, B Narteh, MA Mahmoud |
2018 | Journal of African Business 19 (2), 174-194, 2018 | Social Sciences | 32 |
| Challenges of marketing e-banking services in a developing country: the case of Ghana B Narteh |
2012 | Journal of Internet Banking and Commerce 17 (2), 1-21, 2012 | Social Sciences | 32 |
| Branding and outcomes in small and medium-sized enterprises (SMEs): a resource–capability approach R Odoom, B Narteh, J Rand |
2017 | Journal of Small Business & Entrepreneurship 29 (3), 175-192, 2017 | Social Sciences | 24 |
| Relationship marketing practices and customer satisfaction in the Ghanaian banking sector DA Kyei |
2016 | — | Social Sciences | 24 |
| Political party branding and voter choice in Ghana B Narteh, K Mensah, J Nyanzu |
2017 | Political marketing and management in Ghana: a new architecture, 69-96, 2017 | Social Sciences | 21 |
| Customer retention strategies: A study of Ghanaian banks K Agudze-Tordzro, S Buame, B Narteh |
2014 | European Journal of Business and Management 6 (15), 31-39, 2014 | Social Sciences | 21 |
| The impact of sponsorship events on consumer based brand equity behaviors: Evidence from the mobile telecommunication industry in Ghana D Akwensivie, B Narteh, W Iden |
2014 | European Journal of Business and Management 6 (10), 107-120, 2014 | Social Sciences | 21 |
| Knowledge application in Ghanaian industries H Boateng, B Narteh |
2015 | Information Development 31 (2), 176-185, 2015 | Social Sciences | 18 |
| Corporate image of the Ghanaian banking industry: do the perceptions of employees differ from customers NYA Osei, ANA Katsner, B Narteh |
2014 | African Journal of Hospitality, Tourism and Leisure 3 (2), 1-23, 2014 | Social Sciences | 14 |
| Analysis of young banked and unbanked customers' usage, satisfaction, trust and loyalty for mobile money services in Ghana B Narteh, E Yeboah-Asiamah, EA Mackin |
2022 | International Journal of Business and Systems Research 16 (1), 40-64, 2022 | Social Sciences | 9 |
| Public relations practices: A study of selected private universities in Ghana B Narteh, DW Akwensivie, K Agyapong |
2013 | Globus 2, 156-169, 2013 | Social Sciences | 9 |
| Consumer acceptance of online display advertising-the effects of ad characteristics and attitude toward online advertising PT Odoom, B Narteh, R Odoom |
2022 | International Journal of Internet Marketing and Advertising 16 (4), 317-343, 2022 | Social Sciences | 7 |
| Knowledge transfer and performance in Danish-Ghanaian strategic alliances B Narteh |
2010 | International Journal of Knowledge Management Studies 4 (2), 198-215, 2010 | Social Sciences | 7 |
| The role of perceived value in football club branding: a developing league perspective PY Amu, B Narteh, P Kodua |
2024 | African Journal of Economic and Management Studies 15 (3), 557-571, 2024 | Social Sciences | 6 |
| Service failure, recovery and recovery outcomes in the Ghanaian banking industry S Affum |
2013 | European Journal of Business and Management, 2013 | Social Sciences | 6 |
| Cross Border Inter-firm Collaboration: Danish-Ghanaian Experience B Narteh |
2000 | Internationalisation andEnterprise Development inGhana, 195, 2000 | Social Sciences | 6 |
| Export orientation and export performance: the role of marketing capabilities and brand orientation JA Andoh, B Narteh, C Blankson, M Braimah |
2018 | Proceedings of the 2018 Annual Conference of the Emerging Markets Conference …, 2018 | Social Sciences | 4 |
| Influence of Facebook Usage on Organisational Performance in Ghana: The Pivotal Role of Social Capital and Salesperson Extra-Role Behaviour K Mensah, B Narteh, RE Hinson, JPB Kosiba, O Muritala |
2022 | Digital Business in Africa: Social Media and Related Technologies, 67-95, 2022 | Social Sciences | 3 |