Professor Mahmoud Abdulai Mahmoud
PROFESSOR
CollegeCOLLEGE OF HUMANITIES
School / InstituteUNIV. OF GHANA BUSINESS SCHOOL
DepartmentDEPARTMENT OF MARKETING AND CUSTOMER MANAGEMENT
Market orientationcorporate social responsibilityeducation
Publication activity
Publication statistics
Publications
82 matching publications
| Publication | Year | Journal | Thematic area | Citations |
|---|---|---|---|---|
| Service innovation and customer satisfaction: the role of customer value creation MA Mahmoud, RE Hinson, PA Anim |
2018 | European Journal of Innovation Management 21 (3), 402-422, 2018 | Social Sciences | 351 |
| Market orientation, learning orientation and business performance: The mediating role of innovation MA Mahmoud, C Blankson, N Owusu-Frimpong, S Nwankwo, TP Trang |
2016 | International Journal of Bank Marketing 34 (5), 623-648, 2016 | Social Sciences | 329 |
| Market orientation and business performance among SMEs in Ghana MA Mahmoud |
2011 | International Business Research 4 (1), 241-251, 2011 | Social Sciences | 276 |
| The effect of trust, commitment, and conflict handling on customer retention: The mediating role of customer satisfaction MA Mahmoud, RE Hinson, MK Adika |
2018 | Journal of Relationship Marketing 17 (4), 257-276, 2018 | Social Sciences | 202 |
| Customer behavioural intentions towards mobile money services adoption in Ghana B Narteh, MA Mahmoud, S Amoh |
2017 | The Service Industries Journal 37 (7-8), 426-447, 2017 | Social Sciences | 183 |
| Market orientation, innovation and corporate social responsibility practices in Ghana's telecommunication sector M Abdulai Mahmoud, RE Hinson |
2012 | Social Responsibility Journal 8 (3), 327-346, 2012 | Social Sciences | 168 |
| Green packaging, environmental awareness, willingness to pay and consumers’ purchase decisions MA Mahmoud, EKK Tsetse, EE Tulasi, DK Muddey |
2022 | Sustainability 14 (23), 16091, 2022 | Social Sciences | 134 |
| Social media resources and export performance: the role of trust and commitment MA Mahmoud, M Adams, A Abubakari, NO Commey, ANA Kastner |
2020 | International Marketing Review 37 (2), 273-297, 2020 | Social Sciences | 89 |
| Antecedents, environmental moderators and consequences of market orientation: A study of pharmaceutical firms in Ghana MA Mahmoud, A Kastner, J Yeboah |
2010 | Journal of Medical Marketing 10 (3), 231-244, 2010 | Social Sciences | 89 |
| Social capital and export performance of SMEs in Ghana: the role of firm capabilities RB Easmon, ANA Kastner, C Blankson, MA Mahmoud |
2019 | African Journal of Economic and Management Studies 10 (3), 262-285, 2019 | Social Sciences | 80 |
| Qualitative insights into market orientation in small Ghanaian businesses RE Hinson, MA Mahmoud |
2011 | International Journal of Marketing Studies 3 (1), 35, 2011 | Social Sciences | 72 |
| Gender, e-banking, and customer retention MA Mahmoud |
2019 | Journal of global marketing 32 (4), 269-287, 2019 | Social Sciences | 70 |
| The effect of brand heritage in tourists' intention to revisit I Mohammed, MA Mahmoud, RE Hinson |
2022 | Journal of Hospitality and Tourism Insights 5 (5), 886-904, 2022 | Humanities | 62 |
| Green marketing mix and repurchase intention: the role of green knowledge MA Mahmoud, AS Seidu, EY Tweneboah-Koduah, AS Ahmed |
2024 | African Journal of Economic and Management Studies 15 (3), 501-518, 2024 | Social Sciences | 60 |
| Challenges of teaching English language classes of slow and fast learners in the United Arab Emirates Universities. B Zakarneh, N Al-Ramahi, M Mahmoud |
2020 | International Journal of Higher Education 9 (1), 256-269, 2020 | Humanities | 53 |
| Market orientation and corporate social responsibility: towards an integrated conceptual framework MA Mahmoud, C Blankson, RE Hinson |
2017 | International Journal of Corporate Social Responsibility 2 (1), 9, 2017 | Social Sciences | 50 |
| The impact of halal tourism on Muslim diaspora intention to recommend: an application of the theory of planned behaviour I Mohammed, MA Mahmoud, A Preko, R Hinson, JG Yeboah |
2023 | Journal of Hospitality and Tourism Insights 6 (5), 1688-1708, 2023 | Social Sciences | 45 |
| Sustainable market orientation: a competitive strategic tool in an emerging economy context MA Mahmoud |
2016 | Journal of Strategic Marketing 24 (7), 635-654, 2016 | Social Sciences | 42 |
| Market orientation and customer satisfaction: the role of service quality and innovation MA Mahmoud, RE Hinson, DM Duut |
2019 | International Journal of Business and Emerging Markets 11 (2), 144-167, 2019 | Social Sciences | 34 |
| Market orientation in a developing economy public institution: Revisiting the Kohli and Jaworski's framework MA Mahmoud, RE Hinson |
2012 | International Journal of Public Sector Management 25 (2), 88-102, 2012 | Social Sciences | 34 |
| Market orientation as a competitive tool: Empirical evidence from ‘quartile one’banks in Ghana MA Mahmoud, ANA Kastner, KS Akyea |
2011 | Journal of Financial Services Marketing 16 (3), 316-334, 2011 | Social Sciences | 34 |
| Investigation into mall visitation motivation and demographic idiosyncrasies in Ghana T Anning-Dorson, A Kastner, M Mahmoud |
2013 | Management Science Letters 3 (2), 367-384, 2013 | Social Sciences | 33 |
| Entrepreneurial orientation and SMEs export performance: The role of social media capital and business network ties MA Mahmoud, DD Gli, D Amoah, EY Tweneboah-Koduah |
2025 | The International Journal of Entrepreneurship and Innovation 26 (3), 184-196, 2025 | Social Sciences | 32 |
| Consumer xenocentrism and foreign goods purchase intention in an emerging economy MA Mahmoud, TNE Mallen-Ntiador, D Andoh, M Iddrisu, ANA Kastner |
2023 | International Journal of Emerging Markets 18 (3), 567-587, 2023 | Social Sciences | 32 |
| Preventing customer churn in the mobile telecommunication industry: is mobile money usage the missing link? E Yeboah-Asiamah, B Narteh, MA Mahmoud |
2018 | Journal of African Business 19 (2), 174-194, 2018 | Social Sciences | 32 |