Professor Mahmoud Abdulai Mahmoud
PROFESSOR
CollegeCOLLEGE OF HUMANITIES
School / InstituteUNIV. OF GHANA BUSINESS SCHOOL
DepartmentDEPARTMENT OF MARKETING AND CUSTOMER MANAGEMENT
Market orientationcorporate social responsibilityeducation
Publication activity
Publication statistics
Publications
82 matching publications
| Publication | Year | Journal | Thematic area | Citations |
|---|---|---|---|---|
| Corporate entrepreneurship and employees’ competencies: Do employees’ perceived feasibility and desirability matter? A Padi, WO Ansah, MA Mahmoud |
2022 | Cogent Business & Management 9 (1), 2102129, 2022 | Social Sciences | 29 |
| Green packaging, environmental awareness, willingness to pay and consumers’ purchase decisions. Sustainability, 14 (23), 16091 MA Mahmoud, EKK Tsetse, EE Tulasi, DK Muddey |
2022 | — | Social Sciences | 29 |
| Culture and country choice of international students: Evidence from Ghana MA Mahmoud, E Oppong, D Twimasie, MM Husseini, ANA Kastner, ... |
2020 | Journal of Marketing for Higher Education 30 (1), 105-124, 2020 | Social Sciences | 27 |
| Internet-based relationship marketing: A sub-Saharan African perspective MA Mahmoud, ANA Kastner, JO Lartey |
2017 | Journal of Relationship Marketing 16 (3), 179-196, 2017 | Social Sciences | 20 |
| The impact of stakeholder market orientation on sustainability performance at tourism destinations EKK Tsetse, MA Mahmoud, C Blankson, R Odoom |
2022 | Management Research Review 45 (7), 929-955, 2022 | Social Sciences | 18 |
| Safety, security, clean air and intention to experience: do TikTok short video narratives matter? I Mohammed, MA Mahmoud, AS Ahmed, A Preko, N Mwin, EK Clottey, ... |
2025 | Tourism and Hospitality Research 25 (3), 362-374, 2025 | Social Sciences | 15 |
| Examining the effect of teaching English language through literature B Zakarneh, M Mahmoud |
2021 | International Journal of English Language and Literature Studies 10 (3), 213-223, 2021 | Humanities | 13 |
| Consumer trust and physician prescription of branded medicines: an exploratory study MA Mahmoud |
2016 | International Journal of Pharmaceutical and Healthcare Marketing 10 (3), 285-301, 2016 | Social Sciences | 13 |
| Marketing horti-tourism and rural development for leveraging tourism agenda 2030: a perspective article I Mohammed, MA Mahmoud, RE Hinson |
2024 | Tourism Review 79 (3), 635-639, 2024 | Social Sciences | 12 |
| Franchising in African markets: Motivations and challenges from a Sub‐Saharan African country perspective ANA Kastner, MA Mahmoud, SCK Buame, AYB Gabrah |
2019 | Thunderbird International Business Review 61 (2), 169-181, 2019 | Social Sciences | 12 |
| Sustainability marketing: The 7ps perspectives IK Abdul-Hamid, RE Hinson, MA Mahmoud, E Yaw |
2017 | 5 th International Conference on Contemporary Marketing Issues ICCMI June 21 …, 2017 | Social Sciences | 12 |
| The role of social marketing theory in assessing insecticide-treated net usage intentions among pregnant women in Ghana EY Tweneboah-Koduah, S Abdulai, IS Coffie, MA Mahmoud |
2022 | Journal of Social Marketing 12 (4), 495-512, 2022 | Social Sciences | 11 |
| Key Motivations for Bank Loyalty Among University Students in Ghana. MA Mahmoud, EY Tweneboah-Koduah, CE Danku |
2011 | Journal of Marketing Development & Competitiveness 5 (4), 2011 | Social Sciences | 11 |
| Short video narratives, brand equity dimensions and horti-tourism patronage: does real-world video matter? I Mohammed, MA Mahmoud, RE Hinson |
2025 | Journal of Hospitality and Tourism Insights 8 (1), 285-303, 2025 | Social Sciences | 10 |
| Technology meets agriculture: will green knowledge management and green intellectual capital be the game changer for sustainable farming among rural women PA Anim, MA Mahmoud, R Odoom |
2025 | International Journal of Productivity and Performance Management 74 (10 …, 2025 | Social Sciences | 10 |
| The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana: L. Narh et al. L Narh, R Odoom, MA Mahmoud, EY Tweneboah-Koduah |
2023 | Journal of Brand Management 30 (4), 318-332, 2023 | Social Sciences | 10 |
| Channel structure and conflict management among multinational corporations (MNCs) in Ghana MA Mahmoud, RE Hinson, T Anning-Dorson |
2011 | International Management Review 7 (2), 35-43, 2011 | Social Sciences | 9 |
| The use of innovative pedagogies in attaining un sustainable development goal 4: Quality education for learning outcomes in emerging markets G Awini, K Mensah, M Majeed, MA Mahmoud, SM Braimah |
2024 | Digital analytics applications for sustainable training and education, 257-274, 2024 | Social Sciences | 8 |
| Short video narratives and Porter’s framework: the role of parasocial interaction I Mohammed, MA Mahmoud, RE Hinson |
2025 | Tourism Critiques: Practice and Theory 6 (2), 205-224, 2025 | Social Sciences | 7 |
| Fundraising through poverty porn: Ethical concerns MA Mahmoud, DY Nang |
2024 | Journal of Philanthropy and Marketing 29 (3), e1869, 2024 | Social Sciences | 7 |
| Antecedents of corporate entrepreneurship behaviours among SMEs and competencies of the employees: A triangulation approach A Padi, WO Ansah, MA Mahmoud |
2022 | International Journal of Research in Business and Social Science (2147-4478 …, 2022 | Social Sciences | 5 |
| Does consumption values influence the purchase intention of waste-to-value foods? The moderating role of food neophobia EK Clottey, MA Mahmoud, EY Tweneboah-Koduah |
2025 | Journal of International Food & Agribusiness Marketing 37 (5), 937-958, 2025 | Social Sciences | 4 |
| The FIFA 2010 world cup and football sponsorship in Ghana: Some expert views RE Hinson, P Kodua, MA Mahmoud |
2011 | African Journal of Business and Economic Research 6 (1), 102-120, 2011 | Social Sciences | 4 |
| Market orientation and corporate social responsibility relationship with banks’ profitability AM Mahmoud, R Hinson, C Blankson |
2014 | Proceedings of the Conference on Business and Development 1, 135-144, 2014 | Social Sciences | 3 |
| Brands in crisis: customer loyalty and corporate reputation C Blankson, KG Boakye, VR Prybutok, MA Mahmoud, G Opare |
2026 | Marketing Intelligence & Planning 44 (5), 997-1021, 2026 | Social Sciences | 2 |