Professor Mahmoud Abdulai Mahmoud
PROFESSOR
CollegeCOLLEGE OF HUMANITIES
School / InstituteUNIV. OF GHANA BUSINESS SCHOOL
DepartmentDEPARTMENT OF MARKETING AND CUSTOMER MANAGEMENT
Market orientationcorporate social responsibilityeducation
Publication activity
Publication statistics
Publications
82 matching publications
| Publication | Year | Journal | Thematic area | Citations |
|---|---|---|---|---|
| Agricultural technology, green strategic orientation and rural women farmers green market success: the role of social capital PA Anim, MA Mahmoud, R Odoom |
2025 | International Journal of Innovation Science, 1-36, 2025 | Social Sciences | 2 |
| Robust m-estimation for linear regression models: adaptive aspect SM El-Gayar, AA Ahmed, MA Mahmoud |
2024 | Journal of Statistics and Management Systems 27 (5), 877-910, 2024 | Social Sciences | 2 |
| Consumer dilemma: investigating the halal food purchase behaviour of muslims in A secular economy M Iddrisu, MAH Bawre, MA Mahmoud |
2023 | Academy of Marketing Studies Journal 27 (S4), 1-15, 2023 | Social Sciences | 2 |
| Microbiology studies on the affections of skin in sharp tooth catfish (Clarias Gariepinus) I S MOHAMAD, M W ABD AL-AZEEM, AML MOKHTAR M ABD-EL AAL |
2013 | Assiut Veterinary Medical Journal 59 (137), 157-165, 2013 | Health Sciences | 2 |
| Effectiveness of physiotherapy interventions in managing physical and psychological outcomes among refugees: A systematic review A Ahmed, A Mohammed, E Elrasheid, M Mahmoud, M Latrous, J Allen, ... |
2024 | African Journal for Physical Activity and Health Sciences (AJPHES) 30 (2 …, 2024 | Social Sciences | 1 |
| Exploring the Creation of Sustainable Social Impact in an Emerging Economy: An Integrated Theory Perspective NO Commey, K Adom, MA Mahmoud, A Abubakari |
2024 | Journal of Social Entrepreneurship, 1-23, 2024 | Social Sciences | 1 |
| The moderating role of state regulation on stakeholder market orientation and sustainability performance at tourism destinations EKK Tsetse, MA Mahmoud, EC Ocloo, EK Agbesi |
2023 | Technological Innovation Driving Sustainable Entrepreneurial Growth in …, 2023 | Social Sciences | 1 |
| Social Media Technologies and Export Marketing F Avornyo, MA Mahmoud, O Adeola, RE Hinson, R Boateng |
2019 | Digital Transformation in Business and Society: Theory and Cases, 83-102, 2019 | Social Sciences | 1 |
| AI-driven sustainable agriculture in reducing environmental impact: the role of market-oriented strategies MA Mahmoud, C Blankson |
2026 | Management Research Review, 1-21, 2026 | Social Sciences | 0 |
| in a Developing Economy: A Multiple Case Study Approach MA Mahmoud, RE Hinson |
2026 | Contemporary Marketing Practices in Africa, Volume 2: Ethical and …, 2026 | Social Sciences | 0 |
| Market Orientation and Ethical Compliance in the Pharmaceutical Industry in a Developing Economy: A Multiple Case Study Approach MA Mahmoud, RE Hinson, O Adeola |
2026 | Contemporary Marketing Practices in Africa, Volume 2: Ethical and …, 2026 | Social Sciences | 0 |
| Market Orientation, New Product Development, and Organizational Performance in Ghana’s Fashion Industry S Abubakari, RE Hinson, MA Mahmoud |
2026 | Contemporary Marketing Practices in Africa, Volume 1: Technological and …, 2026 | Social Sciences | 0 |
| Service-Dominant Logic and the Technology Acceptance Model: A New Frontier for the Adoption of Clean Cooking Practices NM Abdulai, MA Mahmoud, R Odoom |
2026 | Contemporary Marketing Practices in Africa, Volume 1: Technological and …, 2026 | Social Sciences | 0 |
| Sustainable Material Management, the Key to Successful Project Management in Africa: A Perspective Article MA Mahmoud |
2026 | Contemporary Marketing Practices in Africa, Volume 2: Ethical and …, 2026 | Social Sciences | 0 |
| Understanding Motivational Factors for Tourist Intention to Visit Botanical Destination: Does Industrialisation Matter? MA Mahmoud |
2026 | African Journal of Management Research 33 (1), 2026 | Social Sciences | 0 |
| Understanding the nature of marketing analytics in Ghana: a study of multinational firms EE Dzandu, MA Mahmoud, RE Hinson, K Mensah, JP Kosiba |
2026 | International Journal of Business Information Systems 51 (3), 269-289, 2026 | Social Sciences | 0 |
| A Retrospective Overview of 20 Years of Social Entrepreneurship Research. A Bibliometric Analysis N Commey, K Adom, MA Mahmoud, P MUAH |
2025 | ATHENS JOURNAL OF SOCIAL SCIENCES Учредители: Athens Institute for Education …, 2025 | Social Sciences | 0 |
| Buyer Power and Sustainable Performance: The Role of Market Orientation, Green Innovation and Regulatory Pressure B Boakye, MA Mahmoud |
2024 | STAKEHOLDER ENGAGEMENT AND PARTICIPATION, 151, 2024 | Social Sciences | 0 |
| Exploring the Transformative Role of ChatGPT in Marketing: Opportunities, Challenges, and Future Directions MB Nyamekye, GC Agbemabiese, MA Mahmoud, PA Anim, E Arthur, ... |
2024 | Revolutionizing the Service Industry With OpenAI Models, 146-169, 2024 | Social Sciences | 0 |
| The Nexus Between Digital Transformation and SME Performance: The Perspective of Developing Economies SM Braimah, MA Mahmoud, A Gideon, BK Owusu |
2024 | Digital Transformation in African SMEs: Emerging Issues and Trends, 16-29, 2024 | Social Sciences | 0 |
| Willingness to Pay and Consumers’ Purchase Decisions. Sustainability 2022, 14, 16091 MA Mahmoud, EKK Tsetse, EE Tulasi, DK Muddey, EA Green Packaging |
2022 | s Note: MDPI stays neutral with regard to jurisdictional claims in published …, 2022 | Social Sciences | 0 |
| The Use of Metadiscourse Markers in English Research Articles by Native English Writers vs. Non-Native Writers: A Comparative Analysis M Mahmoud, B Zakarneh |
2021 | Modern Perspectives in Language, Literature and Education, 10, 2021 | Social Sciences | 0 |
| Ad Hoc Reviewers Journal of Macromarketing Volume 40, Number 1, March 2020 C Chelariu, C Hand, I Davies, C Blankson, J Agarwal, P Ingenbleek, ... |
2020 | Journal of Macromarketing 40 (1), 4, 2020 | Social Sciences | 0 |
| Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: An Abstract L Narh, MA Mahmoud, EY Tweneboah-Konduah, R Odoom |
2019 | Academy of Marketing Science World Marketing Congress, 261-262, 2019 | Social Sciences | 0 |
| Distribution in Healthcare Markets MA Mahmoud |
2019 | Health Service Marketing Management in Africa, 95-106, 2019 | Social Sciences | 0 |