Abena Animwaa Yeboah-Banin
ASSOCIATE PROFESSOR
CollegeCOLLEGE OF EDUCATION
School / InstituteSCH. OF INFO. & COMM. STUDIES
DepartmentDEPARTMENT OF COMMUNICATION STUDIES
Marketing communicationGender and CommunicationSocial MediaStrategic CommunicationCommunication Research Methodology
Publication activity
Publication statistics
Publications
45 matching publications
| Publication | Year | Journal | Thematic area | Citations |
|---|---|---|---|---|
| Salesperson improvisation: Antecedents, performance outcomes, and boundary conditions AY Banin, N Boso, M Hultman, AL Souchon, P Hughes, E Nemkova |
2016 | Industrial Marketing Management 59, 120-130, 2016 | Social Sciences | 122 |
| Demand-and supply-side perspectives of city branding: A qualitative investigation M Hultman, AA Yeboah-Banin, L Formaniuk |
2016 | Journal of Business Research 69 (11), 5153-5157, 2016 | Social Sciences | 68 |
| Pathways to global versus local brand preferences: The roles of cultural identity and brand perceptions in emerging African markets AA Yeboah-Banin, ES Quaye |
2021 | Journal of Global Marketing 34 (5), 372-391, 2021 | Social Sciences | 52 |
| Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters P Hughes, AL Souchon, E Nemkova, IR Hodgkinson, JS Oliveira, N Boso, ... |
2019 | Industrial Marketing Management 83, 59-69, 2019 | Social Sciences | 50 |
| Linking improvisational behavior to customer satisfaction: the relational dynamics M Hultman, AA Yeboah-Banin, N Boso |
2019 | Journal of Business & Industrial Marketing 34 (6), 1183-1193, 2019 | Social Sciences | 30 |
| How agency and self‐efficacy moderate the effects of strategic improvisational behaviors on sales performance: Evidence from an emerging market M Hultman, N Boso, AA Yeboah‐Banin, I Hodgkinson, AL Souchon, ... |
2022 | European Management Review 19 (3), 417-435, 2022 | Social Sciences | 22 |
| Women’s and Gender Studies in Ghana AA Yeboah, MK Ampofo, A. A. & Brobbey |
2014 | Changing Perspectives on the Social Sciences in Ghana., 2014 | Social Sciences | 20 |
| Does language matter when advertising to Africa’s multilingual audience? An ELM study of audience language preference and responses AA Yeboah-Banin |
2023 | Journal of African Business 24 (4), 632-648, 2023 | Social Sciences | 19 |
| Journalism aid: Country of origin and influences on beneficiary perceptions and practices GKM Tietaah, AA Yeboah-Banin, S Akrofi-Quarcoo, FY Sesenu |
2018 | African Journalism Studies 39 (2), 90-103, 2018 | Social Sciences | 19 |
| A case of double standards? Audience attitudes to professional norms on local and English language radio news programmes in Ghana A Gadzekpo, AA Yeboah-Banin, S Akrofi-Quarcoo |
2020 | Journal of African Media Studies 12 (1), 3-22, 2020 | Social Sciences | 17 |
| A chink in the charm? A framing analysis of coverage of Chinese aid in the Ghanaian media AA Yeboah-Banin, G Tietaah, S Akrofi-Quarcoo |
2019 | African Journalism Studies 40 (1), 53-66, 2019 | Social Sciences | 17 |
| Financial viability of the Ghanaian media AA Yeboah-Banin, TD Adjin-Tettey |
2023 | State of the Ghanaian media report 2023, 31-46, 2023 | Social Sciences | 16 |
| Shakespeare lives in Ghana: Roles, representations and perceptions of women in contemporary Ghanaian society NA Anyidoho, CA Tagoe, M Adjei, E Appiah, AA Yeboah-Banin, A Crentsil, ... |
2016 | Legon, Accra: The Institute of Statistical, Social and Economic Research …, 2016 | Social Sciences | 15 |
| Health information from elite to popular media: are Ghanaian media creating more space for health information/education? E Thompson, AA Yeboah |
2013 | Critical Arts: South-North Cultural and Media Studies 27 (3), 370-385, 2013 | Social Sciences | 15 |
| Beyond unequal visibilities: Are women treated differently from men in the news R Kimani, A Yeboah |
2011 | African Communication Research 4 (3), 433-448, 2011 | Social Sciences | 12 |
| Access to digital media and digital literacy among Ghanaian youth: An explore, engage, empower model study A Ayisi, AA Yeboah-Banin, A Oye, PED Ocloo |
2024 | African Journalism Studies 45 (4), 307-326, 2024 | Social Sciences | 11 |
| Media coverage of COVID-19 vaccines: sources of information, and verification practices of journalists in Ghana A Gadzekpo, GKM Tietaah, AA Yeboah-Banin, D Kwame Ampofo Adjei |
2024 | Journal of Communication in Healthcare 17 (1), 15-29, 2024 | Social Sciences | 11 |
| The dark side of multi-platform advertising in an emerging economy context AA Yeboah-Banin, MI Amoakohene |
2019 | Brand culture and identity: Concepts, methodologies, tools, and applications …, 2019 | Social Sciences | 11 |
| Cross-channel message consistency in herbal medicine advertising: A comparative analysis of packaging information and radio presenter mentions AA Yeboah-Banin, KK Asante |
2020 | International Journal of Pharmaceutical and Healthcare Marketing 14 (1), 113-136, 2020 | Social Sciences | 10 |
| Status of women in the Ghanaian media: Providing evidence for gender equality and advocacy project AA Yeboah-Banin, IM Fofie, A Gadzekpo |
2020 | Alliance for Women in Media Africa (AWMA) and School of Information and …, 2020 | Social Sciences | 10 |
| Reporting women: Do female journalists have a gender agenda AA Yeboah |
2011 | African communication research 4 (3), 469-484, 2011 | Social Sciences | 10 |
| Status of women in the Ghanaian media: Are women conscious of their own inequalities? AA Yeboah-Banin, IM Fofie, AS Gadzekpo |
2024 | Journal of African Media Studies 16 (2), 197-215, 2024 | Social Sciences | 9 |
| Linguistic Complexity and Second Language Advertising Audiences: Is There a Case for Linguistic Exclusion? AA Yeboah-Banin, M Fosu, M Tsegah |
2017 | Journal of Communication Inquiry, DOI: http://journals.sagepub.com/doi/full …, 2017 | Social Sciences | 8 |
| Shakespeare lives in Ghana: Roles, representations and perceptions of women N Anyidoho, CA Tagoe, M Adjei, E Appiah, AA Yeboah-Banin, A Crentsil, ... |
2016 | Institute of Statistical, Social and Economy Research, 1 53, 2016 | Social Sciences | 8 |
| An exploration of the ‘gendered’ dimensions of women’s success in Ghana’s media/communication industry. AA Yeboah, EE Thompson |
2012 | Africa Media Review 21 (1/2), 171-191, 2012 | Social Sciences | 6 |